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Learn How To Develop The Right Marketing Plan For Your Niche - Target & Tel...
Fri. 30 June 2017, 9:30 am – 12:30 pm AEST
"Who are your customers? Who will buy your product?"
Assumptions can lead to wrong decisions, wrong pricing, wrong marketing strategy – and ultimately, business failure.
The most successful small businesses understand that only a limited number of people will buy their product or service. The task then becomes determining, as closely as possible, exactly who those people are, and 'targeting' the business's marketing efforts and dollars toward them.
In this workshop you will learn how you can build a better, stronger business, by identifying and serving a particular customer group – your target market.
You will discover one of the first things you need to do is to refine your product or service so that you are NOT trying to be 'all things to all people.' Become a specialist!
Next, you need to understand that people purchase products or services for three basic reasons:
To satisfy basic needs.
To solve problems.
To make themselves feel good.
You'll need to determine which of those categories your product or service is the solution to, and be prepared to market it accordingly. Learn how in this workshop and a whole lot more that will save you a lot of wasted time and marketing dollars.