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Lean Products, Sustainable Businesses (Masterclass 2: Understand Your Custo...

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Ballroom, Level 1

520 Bourke Street

Melbourne, VIC 3000

Australia

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Lean Products, Sustainable Businesses

This workshop is part of Lean Products, Sustainable Businesses, a 10-part program for startup founders and startup executives as part of LaunchVic’s startup education program.

Delivered by Cogent’s senior product, design and technical team, you’ll learn about the tools, techniques and templates that you can use in your business immediately in order to streamline your product delivery and make it more effective.


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MASTERCLASS 2: UNDERSTAND YOUR CUSTOMERS

If you haven’t got customers, you haven’t got a business. In this masterclass, you’ll learn to identify when it’s critical to talk to customers, how to do it, when to listen to what they say, and when it's sometimes OK not to.


IN THIS MASTERCLASS YOU'LL


  • Learn how to identify when it’s time for customer input
  • Formulate clear questions you need customers to answer
  • Categorise your customers into manageable segments
  • Get a framework for picking the best research method to use
  • Write your own research plan
  • Practice removing your own bias so you can get the answers you need from your customers, not the ones you want them to give you


This 2-hour workshop is delivered in person in Melbourne CBD and will include easy-to-understand theory, a lot of discussion, case studies and hands-on activities. You don’t need to bring anything along, but can bring a laptop or notepad and pen for notes if you wish.


LIVE VIDEO Q&A FOLLOW UP

The workshop will be followed up with a live video Q&A session on the topic on Friday morning. Anyone is welcome to join in and ask questions in this forum. It’s a great way to consolidate your learning by asking the questions that popped into your head after the workshop.


LOCATION

YBF Ventures
‘The Ballroom’
Level 1, 520 Bourke St
Melbourne 3000
Find out more about the venue here.


WHO SHOULD COME

We’ve designed this program specifically for time-poor startup founders and startup executives (CEOs, COOs, CTOs etc).


CAN'T MAKE IT?

Spots are strictly limited, so please let us know by emailing info@cogent.co at least 24hrs in advance if you can no longer attend so it can be given to someone on the waitlist.


ABOUT COGENT

We work with founders and teams to turn great ideas into thriving digital businesses. We’ve spent the last ten years figuring out how to build better digital products, quicker. Now, we use this know-how to get ideas off the ground and grow them into digital products that users love.


ABOUT YOUR FACILITATORS

Matt Shanks

Matt is Cogent’s Design Principal. He’s got over 15 years experience in asking customers questions that lead to better informed product decisions and more successful products. In recent years, Matt has led the research and design for a number of small software startups, unlocking customer insight that has shaped a profitable path forward for small businesses, quickly. Before that, he spent years consulting for large organisations like Coles, Tourism Australia, Australia Post and Government departments on how to build better customer-centred digital products.


** By registering for this event, you consent to your image being used for social media and marketing purposes by Cogent and LaunchVic.

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Date and Time

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Ballroom, Level 1

520 Bourke Street

Melbourne, VIC 3000

Australia

View Map

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