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Lean Products, Sustainable Businesses (Masterclass 1: Validate)

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Ballroom, Level 1

520 Bourke Street

Melbourne, VIC 3000

Australia

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Lean Products, Sustainable Businesses

This workshop is part of Lean Products, Sustainable Businesses, a 10-part program for startup founders and startup executives as part of LaunchVic’s startup education program.

Delivered by Cogent’s senior product, design and technical team, you’ll learn about the tools, techniques and templates that you can use in your business immediately in order to streamline your product delivery and make it more effective.


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WORKSHOP 1: VALIDATE

From this workshop with like-minded founders and others from the startup community, you'll learn different validation techniques and how this first critical step can save you big bucks in the long run.


IN THIS WORKSHOP YOU'LL

  • Uncover why you should validate your product idea before building anything
  • Learn how to break down an idea into testable pieces
  • Understand your riskiest assumptions
  • Learn different validation methods and what they’re good for
  • Hear relevant case studies of startups testing out ideas
  • Work on a plan to validate an idea of yours
  • Collaborate with other startup founders


This 2-hour workshop is delivered in person in Melbourne CBD and will include easy-to-understand theory, a lot of discussion, case studies and hands-on activities. You don’t need to bring anything along, but can bring a laptop or notepad and pen for notes if you wish.


LIVE VIDEO AMA FOLLOW UP

The workshop will be followed up with a Live Video AMA on the topic on Friday morning. Anyone is welcome to join in and ask questions in this forum. It’s a great way to consolidate your learning by asking the questions that popped into your head after the workshop.


LOCATION

YBF Ventures
‘The Ballroom’
Level 1, 520 Bourke St
Melbourne 3000
Find out more about the venue here.


WHO SHOULD COME

We’ve designed this program specifically for time-poor startup founders and startup executives (CEOs, COOs, CTOs etc).


CAN'T MAKE IT?

Spots are strictly limited, so please let us know by emailing info@cogent.co at least 24hrs in advance if you can no longer attend so it can be given to someone on the waitlist.


ABOUT COGENT

We work with founders and teams to turn great ideas into thriving digital businesses. We’ve spent the last ten years figuring out how to build better digital products, quicker. Now, we use this know-how to get ideas off the ground and grow them into digital products that users love.


ABOUT YOUR FACILITATORS

Amelia Crook

Amelia is Cogent’s Product Principal, leading the product and design teams at Cogent. She has lead product development in some of Melbourne’s most successful startups including SEEK, Redbubble and Flippa. She splits her time between country Victoria and Melbourne and does her best thinking on the train.


Mark Wells

Mark is an angel investor and the CEO of Cogent. An active investor in numerous early stage and not so early stage startups, Mark’s a sought after advisor on topics spanning from fundraising to strategic planning and market entry. He’s also an avid cyclist and rarely stops talking about bikes and his ever expanding collection (nine at last count).


** By purchasing a ticket to this event, you consent to your image being used for social media and marketing purposes by Cogent and LaunchVic.

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Date and Time

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Ballroom, Level 1

520 Bourke Street

Melbourne, VIC 3000

Australia

View Map

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