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Leading The Product - Sydney 2017


Tuesday, 24 October 2017 from 8:30 am to 5:00 pm (AEDT)

Leading The Product - Sydney 2017

Ticket Information

Ticket Type Remaining Sales End Price * Fee Quantity
Clever Bird (Save $250 per ticket)   more info Sold Out Ended $300.00 $0.00
Early Bird (Save $150 per ticket)   more info Sold Out 06/10/2017 $400.00 $0.00
General   more info 34 Tickets 19/10/2017 $550.00 $0.00
Teams 3+ (Save $75 per ticket)   more info 34 Tickets 19/10/2017 $475.00 $0.00
Teams 5+ (Save $100 per ticket)   more info 34 Tickets 19/10/2017 $450.00 $0.00
* Prices include GST

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Event Details

Leading the Product is the ultimate event for product people in the Southern Hemisphere.

Around the world, there is a global movement of Product Managers coming together to network, learn and collaborate. 

Leading the Product is a community event, championed by Product Managers so that we too have a place to ignite our passion for developing and managing great products and services.  We're excited to return for another successful year of thought leadership, discussion and learning.

Why Come?

  • Hear from local and international leaders in Product Management
  • Learn from product practitioners who’ve experienced the same challenges you have delivering and managing products and services
  • Extend and challenge the way you currently think about and practice Product Management 

  • Be inspired by your very own Product Management community

Come and be a part of something bigger than you. 

Who’s Speaking?


Syed Ahmed – BUPA Australia and NZ – Working with HAL: Product Management in the age of Artificial Intelligence.

Sally O’Donoghue – ABC iview – A product lifecycle story: reflecting on the highs and lows of ABC iview over 10 years.

Ken Sandy – UC, Berkeley - The evolution of Product Management in Silicon Valley and what you can learn from it.

Trent Mankelow – Trade Me - owing in the same direction: How we scaled product management at Trade Me.

Magnus Billgren – Tolpagorni Product Management –  The Product Soundtrack® – succeeding with Product Management in B2B environments.

Susan Teschner – 99designs - The impossibilities of Product Discovery: the industry's dirty little secret.

Dr Sarah Colley – Pockets of Brilliance - Psychology for Product Managers. Understand your teams and your customers, so you can build better Products.

Find out more about the speakers at

Who Should Attend?

  • Business Analysts
  • Chief Product Officers
  • Consultants
  • Entrepreneurs
  • Heads of Product
  • Innovators
  • Product Managers
  • Product Designers
  • Product Marketers
  • Product Developers
  • Strategists
  • UX Designers 

Conference After Party

Come and join us afterwards to chat and connect.

Have questions about Leading The Product - Sydney 2017? Contact Brainmates

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When & Where

Dockside, Cockle Bay Wharf
Wheat Road
Sydney, NSW 2000

Tuesday, 24 October 2017 from 8:30 am to 5:00 pm (AEDT)

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Brainmates is a team of talented, passionate Product Managers with hands on experience and a strong grounding in Product Management methodology.

We deliver Product Management consulting, training, interactive workshops and Product Management resources to a diverse range of industries and organisations.

Our mantra is simple and aspirational;

"Help companies articulate their customers’ needs and to develop innovative products that their customers love."

To deliver on this goal, we believe in collaboration to deliver the right Product Management Mix of knowledge and skills. We use a set of tools to define market problems, prioritise product ideas, and translate customer needs into profitable products.

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Leading The Product - Sydney 2017
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