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Leading The Product - Melbourne 2019

Brought to you by Brainmates - Advancing Product Management

Thursday, 17 October 2019 from 8:30 am to 5:00 pm (AEDT)

Leading The Product - Melbourne 2019

Ticket Information

Ticket Type Remaining Sales End Price * Fee Quantity
General   more info Sold Out Ended $600.00 $0.00
* Prices include GST

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Event Details

Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types

Whether you’re a Product Manager, Product Owner, Product Marketer, Product Strategist or simply curious, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing.

Featuring the best of both international and Australian Product Management talent, all sessions are lovingly curated to ensure an enviable blend of inspiration and practical insights. Bursting with talks, mini-workshops, a networking session, a fully catered day and a kick-arse after-party, this is where new friendships, connections and careers are made.

We are proud to say we sell out every year. Grab a friend and come and join us at Leading the Product conference!

Why come?
  • Professional Development
    Overhaul your beliefs and behaviours with behind-the-scenes insights from Product practitioners and leaders, both Australian and international. Turbocharge your performance, taking new ideas, and cutting-edge tools and processes back to your team.
  • Thought Leadership
    Be inspired by the latest trends, views and cross-pollination of ideas from a wide variety of industries, speakers and business types. Go further, challenging yourself both professionally as well as personally, by tapping into the insights of our Product leaders.
  • Join your community!
    Connect with other Product people to tap into your hive mind of invaluable assistance, insights and accountability. Get involved in our active and passionate community of Product people, make new friends, share, unwind, and destress with Product folks, those best placed to understand you.
Come and be a part of something bigger than you. 
Conference Speakers
This is a single-stream event of eight speakers, plus two lightning talk speakers.
Here are our confirmed speakers for 2019. 
We're excited to have Rich Mironov, Author, Speaker and Product legend as our conference MC!

Rich Mironov is a 35-year veteran of Silicon Valley tech companies. He coaches product executives and parachutes into companies as the interim VP of Product Management. Earlier, he was the 'product guy' at six tech start-ups. Rich's long-running blog covers software, start-ups, product strategies, and the inner life of product managers. He is the author of The Art of Product Management (2008) and organised the first Product Camps.

John Zeratsky | Author and Creator

John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day. For nearly 15 years, John was a designer for technology companies. At Google Ventures, he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, One Medical Group, and Nest.

John Zeratsky is talking on: Design Sprints.

Design Sprints are a methodology of its time, to unite your team, to increase your team’s focus and reduce the risk of going down the wrong path. John Zeratsky, co-creator of Design Sprints and co-author of the book Sprint, will share why teams at Google, Slack, Uber, Airbnb, Medium, Dropbox, Facebook, McKinsey, IDEO, LEGO, the United Nations, the New York Times, and many others, are using design sprints to progress, united in the same direction. The big idea with the Design Sprint is to build and test a prototype in just five days, enabling you to fast-forward to see how your customers react before you invest time and expense into building a new product.

Bruce McCarthy | Author, Speaker, Founder at Product Culture

Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce's co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty and opines regularly about Product Culture.

Bruce McCarthy is talking on: Developing and Communicating Strategy.

Product Strategy is all about leverage: how do you add the most value for your target customer for the least effort? How can you develop an unfair advantage over the competition?

First, you develop a vision of a world that’s better for your customer with your product in it. Then, develop objectives while you pursue this vision, and prioritise, prioritise, prioritise. And let’s not forget stakeholder buy-in!

Veteran product leader Bruce McCarthy will walk you through his journey as VP of Product, setting a vision, objectives, and priorities, then getting everyone on board. And he’ll share the framework so you can immediately apply this to your organisation.

Sharon Anne Kean  | Director of Product at SEEK Asia 

Sharon Anne Kean is a global product and technology leader, currently Product Director at SEEK based in Hong Kong, heading up the candidate product across Asia markets. With a strong background in high growth disruptive start-ups, she’s worked in a diverse range of sectors including fintech, e-commerce and most recently recruitment. She’s drawn to businesses with strong purposes and challenging product goals and has a track record of building and leading data-driven customer centric teams across multiple locations. She believes in empowering teams by hiring great people and creating an environment where they are able to put the customer at the heart of the product. 

Sharon Anne Kean is talking on: The ultimate roadtrip: from Product Manager to Product Leader.

Finding your way from product manager to product leader is like taking the ultimate roadtrip. There are many possible routes, but lots of distractions and challenges along the way. Sharon Anne shares her favourite strategies to avoid getting lost enroute, so you can cross the continent and make the step-change into a leadership role as easily as possible.

Radhika Dutt | Co-founder | Radical Product Thinking movement

Radhika Dutt is currently Advisor to the Monetary Authority of Singapore (the central bank of Singapore) on applying product thinking. She is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built, two of which were of companies she founded. Radhika has built products in industries including broadcast, media and entertainment, advertising technology, government, consumer apps, robotics, nonprofits, and wine. Her journey into product leadership made her realise that “product” is a way of thinking that can be applied almost anywhere, not a job title or function. It led her to co-found Radical Product Thinking as a movement of leaders creating vision-driven change. 

Radhika Dutt is talking on: Radical Product thinking: how to iterate less and build more. 

Lean Startup has led to the full-blown iteration epidemic that we’re in the midst of. Too many good products become bloated, fragmented, directionless, and driven by irrelevant metrics. They catch common product diseases even when we’re doing all the right things: iterating quickly to find product-market fit. 

Radhika’s talk challenges the universal truths that we’ve learned as product leaders. We’ll talk about what Lean Startup got wrong, why this approach falls short when you want to build a Radical Product, and how you can overcome common product diseases to build successful, world-changing products.

Brian Swift | Head of Product at Safety Culture

Brian Swift is a product leader with over 10 years' experience in product management and strategy. He currently leads the product team at SafetyCulture and has previously worked with product teams at Atlassian, Twitter and Zynga, among others. Brian has helped build products like iAuditor, Confluence, Fabric, Crashlytics and FarmVille.

Brian Swift's talk topic TBC.

Sherif Mansour | Distinguished Product Manager at Atlassian

Sherif Mansour has been in software development for over 15 years. He is currently a Distinguished Product Manager for Atlassian. During his career at Atlassian he was, among other things, responsible for Confluence, a popular content collaboration tool for teams. Most recently, he spends most of his days trying to solve problems across all of Atlassian’s cloud products. Sherif also played a key role in developing new products at Atlassian such as Stride, Team Calendars, and Confluence Questions. Sherif thinks building simple products is hard and so is writing a simple, short bio.

Sherif Mansour is talking on: Why you shouldn’t be 'data-driven'.

Product people need a balance of both qualitative and quantitative information to build great product. There are plenty of myths around what it means to be ‘data-driven’. We’re going to examine practical tips for how to be ‘data-informed’ instead. But first, we need to look at where you fit into the ‘PM Craft triangle’ so that you know where your perspective and biases lie. 

Sally Foote | Product Director | Photobox Group

Sally Foote is a deeply commercial Product Director with over 20 years of tech and digital experience. She is currently leading product innovation at Photobox Group where she is responsible for new revenue lines and leads an end-to-end team who develop and launch new products.

Sally is passionate about supporting women in the digital sector and is an associate of 10 Digital Ladies, a 2000+ community of senior women working in tech in London. They hold monthly networking events and annual awards that recognise inspiring female talent.

Sally Foote is talking on: There’s a problem in the bagging area: why your customers hate your AI and what to do about it.

AI has been the most over hyped technological development in recent years. For Photobox customers, it comes on the back of years of sub-standard automations in their lives and with the brands and products they interact with. The more that other companies get these things wrong, the more sceptical our customers become when we offer to make something ‘simpler’ or ‘quicker’ or just a little bit less human for them.

Sally will share the challenges and lessons that Photobox learnt when integrating AI into their website to help customers make books, from that most human of things, photographs.


Melbourne lightning speakers


Dr Liron Nehmadi is talking on: How I wrote off 1.5 million dollars in one project.


Failing is a natural step in the product development processes and a big opportunity to learn. Dr Liron looks at evolution versus revolution and why it’s important to know the difference. He shares how to better identify business requirements and related product solutions in order to deliver on them, as well as the way iterative development of complex systems should be done in an agile way, while leveraging the governance of multi-variant testing.


Tom Crouch is talking on: Ways to Innovate in large corporate organisations.


Working in large established organisations can often lead to expectations of large business cases, lengthy capital expenditure approval processes, and yearly project prioritisation meetings. Tom shares a series of experiences and ideas on how to innovate in large established corporate organisations while working fast and cost-effectively, without dipping into large capital expenditure budgets. Arm yourself with a new way of thinking that will allow you to validate fast, innovate early and get (more) things done.


Who Should Attend?

  • Business Analysts
  • Chief Product Officers
  • Consultants
  • Entrepreneurs
  • Heads of Product
  • Innovators
  • Product Managers
  • Product Designers
  • Product Marketers
  • Product Developers
  • Strategists
  • UX Designers 
After Party
End the day with canapes and drinks after the event with fabulous product management folks. Kick on, relax, chat and get to know new friends and connect with old ones.
Check out our FAQs page for common questions about the conference, or email us on or call us on 02 9262 1648.
Don't forget to book in for our Melbourne workshops, happening the day before, on Wednesday, October 16.
Have questions about Leading The Product - Melbourne 2019? Contact Brought to you by Brainmates - Advancing Product Management

When & Where

Pullman on the Park
Grand Ballroom, Level 1
192 Wellington Parade
Melbourne, VIC 3000

Thursday, 17 October 2019 from 8:30 am to 5:00 pm (AEDT)

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Brought to you by Brainmates - Advancing Product Management

Brainmates is a team of talented, passionate Product Managers with hands on experience and a strong grounding in Product Management methodology.

We deliver Product Management consulting, training, interactive workshops and Product Management resources to a diverse range of industries and organisations.

Our mantra is simple and aspirational;

"Help companies articulate their customers’ needs and to develop innovative products that their customers love."

To deliver on this goal, we believe in collaboration to deliver the right Product Management Mix of knowledge and skills. We use a set of tools to define market problems, prioritise product ideas, and translate customer needs into profitable products.

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