If you are interested in attending an upcoming workshop at Cove Business Hub and have any questions, please contact us at business.marion@marion.sa.gov.au.
Experience Design is the third session of the Cove Business Hub Leadership Program.
In this workshop businesses will learn about how to create, market and deliver a remarkable experience. We will look at some world class hero experiences, explore the concepts of design thinking for businesses, the Business Model Canvas, key success factors for end-to-end experience design, and how-to bring experiences to life through storytelling. The hands-on exercises will get you started with an idea and storylines, designing a unique value proposition, exploring pricing strategies and understanding key marketing channels for a successful market launch.
About the program
The Leadership for business owners – start thriving in 2021. This program will set your business up for success through a range of topics that will transform your thinking and elevate your approach to not only your business but yourself as a business leader.
About the facilitator
Siggi Frede, Effektiver
As the owner and Managing Director of Effektiver, a boutique South Australian strategic consultancy firm supporting small businesses, local and state government, and industry associations to help recover and thrive. Fortunate to have been able to build expertise over three decades in varying positions in Australia, UK and Germany with marketing and PR firms, higher education, government, and airlines. Graduating in 2015 with a Master of Business Administration (MBA) and since then turning a passion into a fun and fulfilling career as a consultant, lecturer, trainer and board member. Expertise ranges from strategy and business planning, to product development, service & experience design, to all functions of consumer and B2B marketing, both in the domestic and international markets.
