Keys to Success - Melbourne October 2019

Event Information

Share this event

Date and Time



Westpac Melbourne

150 Collins St, Melbourne VIC, 3000

Melbourne, VIC


View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description


Are you prepared for 2020? Want an insight into what makes a business successful? Fancy grilling an investor in why they don’t want to invest in you? Is there a formula to success?

In the past year alone we’ve analysed over 1,000 companies. Through this detailed analysis, we have learned so much about what makes a business great... or not so great.

In partnership with Westpac, we have added this to our successful workshop series Keys to Success and this time gone all out, creating a half-day fully immersive and interactive session, jam-packed with goodies.

There will be practical homework after the event to make sure you get started with your the Keys to Success for YOUR business and you’ll have access to the full videos to replay key segments.

But... we’re not stopping there.

We’ll have successful entrepreneurs, investors and experts on stage to deliver insights throughout the afternoon.

The focus on the day are the three big ones below—but while they may seem obvious the learnings that underpin and the actions you need to take are anything but!

  • Revenue—how to make more of it, without it costing you a cent
  • People—how to attract and retain great people that will help you drive the business forward
  • Capital—when why and how to attract it so you can do what you want in your business

Join us and unlock your Keys to Success. Register today.


Key 1: The Key to More Revenue

How do you build a revenue machine that keeps producing year after year? And how do you do it without going broke paying for leads?

This session takes you through the step-by-step of building reliable revenue:

  • From lead generation, effective conversion to sales.
  • Are you doing it yourself or should you outsource it?
  • The power of other people’s lists; building revenue using other people’s customers, and getting them to love you for it.
  • Sell vs Buy: Would you rather have to sell to people or would you prefer that people want to buy from you.
  • The role of the subject matter expert—don’t be a salesperson.

In the session, you'll start working on transforming your business. What are the secrets to real sustained revenue growth month after month for you?

Work through your personal sheet for Catapult:Revenue to identify your priorities and actions to scale your business revenue for 2020.

Key 2: The People
People are not machines. They have feelings, good days and bad days, and it’s your job as the leader of your business to help them navigate their way through their daily lives so it has the least possible impact on their performance at work.

In almost every business people are an essential key to success. The question is: How do you find the good ones and develop them to be the greatest ones?

What is the difference between leadership and management? How will you grow the company with a much bigger team if you have to spend all day managing each one? Impossible!

Use the Catapult:Team tool to build your roadmap for what your team needs to look like and when. And use the tool to define clearly what are the values and beliefs that are most important to you, your cofounders, your team. And then see your team members blossom and take responsibility for their own tasks and their own lives like never before.

Key 3: The Key to Capital
When people see the Capital word they think ‘Capital Raise’. That might be part of your journey. Or perhaps it isn't. Capital is, however, underpinning business growth at all stages. For most businesses the role of the bank has changed... So what are your choices and how do you work those towards your success?

  • Bootstrapping—the pros and cons
  • Raising your first seed capital
  • Raising money from friends and family: Do’s and don’ts
  • When is the right time to raise capital?
  • Scale vs Grow: Capital needs
  • The margin question: Why gross margin is important for your future capital health.

Work through your Capital Action Plan using the Catapult:Capital worksheet.

Panel Q&A

Our panel sessions are always very lively.

  • Fancy grilling an investor why they don’t want to invest in you?
  • Want to pick the brains of proven success?
  • Want to know what it takes to run a much bigger gig?

No question is off-limits here. The panelists are here to be totally transparent, they're here to help you understand what it will take to raise capital to grow your business.


Don't forget the room is full of owners and founders with high growth businesses just like yours. They are people who are going places and are keen to get there sooner. Bring plenty of business cards - you never know who you'll meet.

Thanks to Westpac, by attending the event you have the opportunity to WIN Financial Management Training for you and your team valued at over $300 per person.

Financial Management Training:
In business, as in life, it is important to understand the story behind your numbers. Understanding helps you to make more confident financial decisions. Westpac’s Davidson Institute provides financial literacy training via live and recorded webinars and downloadable tools from their website

As a lucky door prize winner, Westpac’s Davidson Institute is providing one of their most experienced facilitators to provide face to face training for you and your staff. (Valued at $300 per participant).

The workshop includes:
Financial Management Module (2 to 3 hour workshops for 1-20 employees at your business premises):

One lucky winner will have the choice to select 1 of the following modules:

  • Measuring financial performance
  • Accelerating business performance
  • The relationship between price volume and costs (Breakeven)
  • Cash flow management
  • Going for Growth

Our panelists and experts (more stars will be added in the coming day or two):

Who is Keys to Success for?

  • Founders looking to scale the business
  • Business owners that have plateaued and looking for the next growth spurt
  • Directors looking to go national or international
  • Company founders with serious ambitions to conquer the world
  • Founders looking to scale using other people’s money
  • People looking to scale growth, even from a small base
  • Entrepreneurs looking to get their business off the ground
  • Small business owners looking for growth capital
  • High-growth businesses strapped for cash through expansion
  • Owners looking to leverage technology, inventions and the like for their next growth phase
  • Board Members

How have others found our events?

Are you certain you will reach your targets for 2020?

If not - come along!


Do I have to bring my printed ticket to the event?

You can bring your printed ticket or install the Eventbrite app on your smartphone.

Will food and drinks be provided?

Light catering is provided throughout the event, and there will be drinks at the end of the event.

What's the dress code?

Business casual is normal - most people come straight from work so your professional attire is fine.

Should I bring business cards?

Of course! You never know who you'll be meeting at an event like this!

Personal information is collected in order to confirm your attendance so that you can partake in an event or activity organised by Catapult and its partners. Such information may include your name, e-mail address, along with (if applicable) desired number of tickets and the organisation you are related to. Note that this information may be shared with Catapult's partners.

Date and Time


Westpac Melbourne

150 Collins St, Melbourne VIC, 3000

Melbourne, VIC


View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved