Key Steps to Building a Successful Tech Startup for #femalefounders

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Tank Stream Labs

Level 3

17-19 Bridge Street

Sydney, NSW 2000


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You're a non-tech female founder and ready to execute on an idea for an app or web development though you'd like assurance and insights, from industry tech experts, on the quickest route to market.

You’re seeking guidance on whether to develop your tech via outsourced developer or agency model and want to be up-skilled to identify if you’re being over sold to.

You’ve probably also heard some tech startup horror stories and don’t want to wave goodbye to $100,00 with a PR disaster story unfolding…

You will hear from the experts on:

  • How prioritising the features for your MVP will help you save time and money.

  • Why prototyping and usability testing is vital for the success of your product.

  • Learn the common mistakes entrepreneurs make when hiring developers and building a product for the first time.

We've created the Tech Ready Program® for female startup founders to overcome these issues. We’re bringing together some of our topic experts at this event, for you to experience the depth of their knowledge first hand, enabling you to discover insights into the benefits of our female tech startup community.

What’s Tech Ready? It's an 8 week accelerator program that’s been developed as a safety net to save both time and investment funds on your initial development. Next program commences on 12 June in Sydney CBD.


Adam Falkner

Adam is the Founder and Experience Design Director at blueegg, and able to present on the business critical importance of culturally inclusive design in a multi-culturally diverse digital ecosystem.

Adam has been working in interaction and service design for over 10 years with a number of large corporates including CBA, Deloitte, Volkswagen and Sony and established his Experience Design Agency blueegg.com.au based in Tank Stream Labs in Sydney over 5 years ago.

As well as Adam’s experience in startups, he has also completed an MBA from Macquarie Graduate School of Management and has an undergraduate Bachelor of Science degree at Sydney University with a major in Pharmacology.”

Shelley Laslett

Shelley is the CEO and Co-Founder of Vitae. Vitae is an early-stage startup, combining technology with modern coaching practices to help people identify and make their desired career change. Shelley is a career and life coach with a neuroscience focus.

Shelley is also currently the Associate Partner at the Australia Post Accelerate - Australia Post’s startup focussed corporate venturing arm. Shelley also is a startup advisor, startup board member and fitness instructor. Shelley was previously York Butter Factory’s (YBF – co-working and Melbourne incubator) General Manager of Innovation.

She is avid female founder supporter having also worked with; Elevacao, Springboard, Startup Victoria Female Founders and Stemettes.

Rob Morris

Rob is a serial entrepreneur, technologist, mentor and investor with decades of experience building software products and tech businesses. He has founded and worked with numerous tech startups and has enabled countless businesses to succeed using technology. Rob is passionate about both people and technology and it is his personal mission to empower passionate entrepreneurs to found supportive, aspirational and successful technology-driven businesses where people love to work.

Rob is the Managing Director of Prismatik, a founding director and the CTO of The Elevacao Foundation, and works with a number of startups as a CTO, a mentor and an advisor.

Event Partner:

Tank Stream Labs logo

#womeninbusiness #womenintech #mumpreneur #femalefounder


What are my transport/parking options for getting to and from the event?

Tank Stream Labs are located between George Street and Pitt Street on Bridge Street. The venue is close to transport hubs of Wynyard and Circular Quay.

What can I bring into the event?

Your entry ticket gives you access to this event. No catering or beverages are supplied. Feel free to bring along a digital device to take notes or a notepad and pen.

How can I contact the organiser with any questions?

If you have any questions, feel free to contact Katy of Tech Ready Program on 1800 423 500

What's the refund policy?

Tickets are non-refundable though transfers are allowed.

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Tank Stream Labs

Level 3

17-19 Bridge Street

Sydney, NSW 2000


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