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KANTAR TNS EDUCATION TOUCHPOINTS TRAINING SEMINAR

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Kantar TNS

30 Hickson Road

Millers Point, NSW 2000

Australia

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Did you know that 70% of your marketing impact is delivered by only 30% of touchpoints?


At Kantar TNS, we’ve completed EXCLUSIVE NEW RESEARCH into the 35 touchpoints that matter most in higher education brand building for high schoolers and their parents.


In this first-of-its-kind, half-day training seminar, you’ll learn:

  • how paid, owned and earned communications influence university choice
  • touchpoints that have the greatest impact along the path-to-enrolment
  • actionable insights to create a compelling brand for your institution.


This workshop-style session also tackles common challenges including:

  • the most influential online and offline touchpoints for reaching students and parents
  • assessing the value of paid media vs earned and owned
  • why your social media is not working to reach Gen Z students
  • looking at the best touchpoints to invest in and drop.


YOU WILL CREATE A DETAILED ACTION PLAN IN THIS INTERACTIVE TRAINING SESSION.


EARYBIRD PRICING: $395 individual / $700 double


FOR MORE INFORMATION and REGISTRATION:

jeannie@serendipityrow.com.au or helen.kerr@kantartns.com

Date and Time

Location

Kantar TNS

30 Hickson Road

Millers Point, NSW 2000

Australia

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