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IxDA Sydney Aug 2016 - Product design strategies
Thu. 4 August 2016, 6:00 pm – 8:00 pm AEST
For the August 2016 event we have two presenters bringing spiritual and martial arts to to the battleground of better customer service. Henry Cho brings a modified and updated strategy, with the help from a martial arts master, and Any Polaine wants to help your design process with some help from a Mr Skywalker.
Henry Cho - Wrestling with design - Design lessons from Bruce Lee
Henry Cho is a veteran User Experience professional with over 17 years experience including 10 years in mobile UX, he is constantly striving to deliver products to users that are not just innovative in the way they solve your problems, but that will surprise and delight you along the way. He believes we should be moving far beyond "usability" as UX practitioners and we should be designing for delight, persuasion, and utilising the psychology of game design.
He is a firm believer in the Lean Start up methodology and Lean UX practice. Since graduating from Startmate (Australia's Y-Combinator) he has been working as a UX coach for a number of Australian Startups as well as championing the adoption of Lean UX at an enterprise level, most recently within CommBank, Westpac and ANZ. Not content to simply preach, he is currently the co-founder of IRL Gaming which beat 200 companies for a place in the Australian Incubator fund Startmates (Australian version of Y-Combinator).
Find out what Bruce Lee and the UFC have to do with building, inspiring and improving a high performing product design team.
Henry will talk about a simple strategy that can help you, your design team and your product team become more efficient, effective and engaged. There will definitely be a few bumps and bruises along the way but he has taught this mindset to start-ups in accelerators, students in design schools and its one of the core drivers behind the success of the CBA Mobile UX team.
Andy Polaine - Talk to the hand, Luke.
Andy Polaine is a Design Director at the global design and innovation consultancy Fjord where he divides his time between client work and Fjord Evolution. He has been involved in interaction design since the early 90s and was co-founder of the award-winning new media group, Antirom, in London.
He is co-author of the Rosenfeld Media book, Service Design: From Insight to Implementation and a Rosenfeld Expert. Andy has had a long career academic and independent consultant, working commercially with clients such as Mobiliar, Telenor, Optus, Three UK, VW Germany, Proto Partners and live|work.
Are you a digital product designer? Actually you probably are not. Most apps aren't products – they're usually part of a service ecosystem. Designing for services often requires a different mindset from designing for individual touchpoints. The details are important, but the intangible in-betweens and transitions make or break service experiences and you need to attend to it all. This talk takes a look at what Star Wars can teach us about design processes and introduces a method to keep the entire service proposition in your head as you work. It will even help you pitch better too.
And as always, we welcome you to join us at the pub around the corner afterwards to continue the discussion and share insights.