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IWD2021 | Women in eCommerce | Virtual Panel

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Celebrating Australia's female leaders of eCommerce

About this Event

How did these entrepreneurs #ChooseToChallenge the status quo?

Retail, as an industry, is the largest employer of women in Australia. This International Women's Day, the National Retail Association and dotdigital are proud to partner for a virtual panel discussion, designed to provide expertise and advice to retailers from Australia’s industry leaders. Our speakers will discuss a variety of topics covering starting a business to having a genuine, brand-oriented relationship with customers via their ecommerce platforms, and a chance to celebrate women and their achievements.

Expert speakers and leaders of eCommerce Sandradee Makejev (St Frock), Julie Mathers (Flora & Fauna) and Aparna Gray (dotdigital) will share their experience on topics including:

  • The challenges faced by women in top level roles
  • The way shoppers relate to consumer brands, and the effect of gender
  • How to be a customer experience champion both online and in store
  • How did challenge bring change in their field

Meet our panellists


		IWD2021 | Women in eCommerce | Virtual Panel image

		IWD2021 | Women in eCommerce | Virtual Panel image

		IWD2021 | Women in eCommerce | Virtual Panel image
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