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Ivy Niu Label Launch

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The Paper Empire

145 James Street

New Farm, QLD 4005

Australia

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We are excited to invite you to join us at the exclusive launch celebration of Brisbane's very own and much anticipated Ivy Niu The Label.

Skip down to Paper Empire in Fortitude Valley on Sunday 6th of August from 2.00pm for a Sunday afternoon session in style.

You will be the very first in town to preview Ivy's inaugral collection. Each piece will be available for purchase, and with each item you take home you will receive a complimentary Ivy Niu signed print. Her prints will also be exclusively for sale on the day. There will also be a chance for all partygoers to win a piece of the new Ivy Niu collection, paired with Bianca Maverick Jewellery earrings.

Delicious summer treats and refreshments by Queen of Pops and Sofi Spritz will be served.

Preoders for the collection are available now at IVYNIU.COM.

@ivyniu_label

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About the label.

A year in the making, the Ivy Niu label is an eclectic collection of unique, playful pieces utilising natural fabrics and intricate illustrations produced by local Brisbane artist Ivy Niu. Each piece in the collection is illustrated and digitally composited in-house by Ivy, herself.

Using a range of multi-media, Ivy puts a modern twist on a traditional process by drawing each element by hand and then creating a template, painting over each shape.

Ivy emphasises simple silhouettes and organic forms paired with a blend of pastel hues and bold pops of colour to produce her quirky designs. The design is then tweaked and composited digitally, carefully crafted to ensure that Ivy’s illustrations reproduce as precisely as penned onto each fabric. At Ivy Niu, no one collection is the same. The featured patterns are a limited-edition print run, and the label’s timeless silhouettes ensure that the wearer owns an exclusive piece that they can cherish for years to come.

Ivy Niu pieces are produced from quality materials that are sourced to best showcase its playful prints. Each item is designed in Brisbane, Australia and produced from natural fabrics including cotton and silk de chine.

Ivy Niu’s inaugrual collection is a blend of whimsy and sophistication. Encompassing designs such as Lemons, Socks and Ice-Cream Turtles, Ivy Niu’s Spring / Summer 2017 collection is guaranteed to take the wearer from season to season in timeless style with a nod to their quirky nature at heart.

Photography by Hannah Roche.

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The Paper Empire

145 James Street

New Farm, QLD 4005

Australia

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