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It’s all about the content! Influencing your ‘educated’ buyer

Straumann Australia

Wednesday, 13 September 2017 from 6:00 pm to 8:00 pm (AEST)

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Ticket Type Remaining Sales End Price * Fee Quantity
General admission 51 Tickets 13/09/2017 $80.00 $4.59
* Prices include GST

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It’s all about the content! - Influencing your ‘educated’ buyer


With the gargantuan amounts of information now available to patients and other

customers, many are making informed, and misinformed decisions based on what they read

on the web, watch on YouTube or hear from their friends who know all about it because of a

post on Facebook.

This session is all about simple, usable techniques and strategies to make sure that you’re

part of the cohort delivering the right information, but done in a way so that it cuts through

the ‘fake news’.

Business tactician and influence specialist, Toby Travanner, will share with you high-hit-rate

ideas that won’t need a marketing budget to rival a US presidential campaign fund. He’s

worked with professional service providers and health professionals so the content will be

focused on you (and he has a background in Medical research including some in craniomaxilliary,

but that was a long time ago!).

We’ll cover:

Determining your key market and what they’re looking for

Defining your clear value proposition

Using value-based language in your interactions

Choosing the appropriate mode of communication (traditional, digital, social)

Personal influence, for when you’re person-to-person

It’s not going to be sit and listen. You’ll walk out having already started on your new

influence activities to join the high-integrity, high-value wave of real information, to help

your customers to actually be truly informe


Presented by Mr Toby Travanner

 

 

 

Have questions about It’s all about the content! Influencing your ‘educated’ buyer ? Contact Straumann Australia

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When & Where


Straumann Head Office
7 Gateway Court
Port Melbourne, VIC 3207
Australia

Wednesday, 13 September 2017 from 6:00 pm to 8:00 pm (AEST)


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Organiser

Straumann Australia

Straumann is a pioneer and global leader in implant dentistry. In collaboration with leading clinics, research institutes and universities, Straumann researches, develops and manufactures dental implants, instruments, prosthetics and tissue regeneration products for use in tooth replacement and restoration solutions or to prevent tooth loss.

It is Straumann’s mission to be the benchmark in our industry for professional training and continuing development for all our customers worldwide.

 

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It’s all about the content! Influencing your ‘educated’ buyer
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