$22.08 – $32.57

Introduction to Growth: Re-defining the Goals of Marketing

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Aeona - Coworking Space Sydney

Level 3, 1-9 Buckingham St

Surry Hills

Surry Hills, NSW 2010

Australia

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NOTE: You will need to have some traffic coming into your website before you can begin running tests and optimising for growth.

This is not a talk on how to gain initial traction/traffic (although this will be touched upon).




Over the last few year's there's been a fundamental shift in the way tech companies grow.

It's a common misconception that big companies such as Atlassian, Canva or Buffer must have spent millions on marketing to acquire their customers – but like all startups, they started from the ground up with zero marketing budget.

So how did they build traction and scale?

Enter the growth marketer.

Growth marketing or "hacking" has become the defacto term for a new marketing approach that lives at the intersection of data, product and marketing.

This new breed of marketers focus on developing a scalable and repeatable method for growth to build a self-perpetuating marketing machine that is able to reach millions.

Join us on the 11th of October as Adam Hejl, Chief Growth Officer at Simply Wall St, guides us through the differences between traditional digital and growth marketing and how you can ensure success in your product and its growth in the market you’re tackling.

On the day Adam will be covering:

  • Difference between digital and growth marketing
  • Growth marketing strategy
  • Growth marketing tools


Come along for an introduction to the techniques necessary to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.





Adam Hejl joined Simply Wall St. as their first employee in 2015 and immediately set about building an automated and scalable growth engine based around the principle of crafting a product that people actually want.

Utilising serious data analysis, a focus on retention, user acquisition strategies that leverage product features and automation to keep acquisition costs low Simply Wall St. has since grown to a team of 10 with over 100,000 users in under 2 years.

Adam has previously been the lead instructor at Academy Xi's Growth Marketing course as well as a regular speaker/contributor to Growth Hackers Sydney.

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Date and Time

Location

Aeona - Coworking Space Sydney

Level 3, 1-9 Buckingham St

Surry Hills

Surry Hills, NSW 2010

Australia

View Map

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