Introduction to Acquisition Appeals

Investing in acquiring new donors is essential for the sustainability and growth of any not-for-profit organisation. But we know it can be challenging to get acquisition off the ground, given the longer-term investment required to recruit and steward new donors. This session works through the building blocks you will need in place in order to make the most of acquisition appeals for new individual givers.

The session will cover:

1. How do acquisition appeals differ from your warm appeals, and why it matters

2. The elements of a successful acquisition appeal

3. Who are we talking to, and what do they want to know?

4. What's next once someone entrusts you with their first donation?