Note: To be eligible for this workshop you must be from a business within ERA (Eastern Region Alliance Council's).

The workshop will focus on:

- Goal Setting and finding your WHY on the platform

- Creating content that packs a punch

- Building your Instagram community and form real connections

- How to collaborate with other businesses on Instagram

PRESENTER BIO

Elena Franco who has recently launched her own business 'Social Punch' is an experienced social media strategist, passionate about helping the fitness and wellness industry grow and build on social media.

Before Social Punch, Elena worked in the digital marketing space for 5 years and was involved in the branding for major fitness and fashion companies; including Sweat (Kayla Itsines), Sportsgirl and Mazzucchelli's. It was through this experience that Elena developed a strong eye for industry trends, brand development, content creation and social media strategy.

Fitness is Elena's biggest passion and it has played a major part in her life. Being part of a boxing community for over 10 years has inspired her to always think big and stand up for what she believes in. Elena currently works with various fitness professionals and businesses in this space. From social media strategy, collaboration management, personal brand development, campaign launches and content creation. Elena's mission is to educate the fitness and wellness industry on how to use social media to share their message, build their brand and grow a loyal community. To help them create opportunities and use social media mindfully to protect their mental health.