Data, Democracy, and Digital Desh. (where Desh = Country in the Hindi Language)

In May of 2015, NowFloats drove across India to understand and uncover 'Inside the Internet of India'. And we have not stopped since. Over the past 2 years, we have traveled across the country multiple times, getting closer to deeply understanding the organic mobile behaviors of every Indian. Our journey has transformed into an anti-survey, where we no longer ask the regular questions; we simply tune in. We listen. We observe. We understand. We try to live their lives. And only then we make our hypotheses.

We are bringing you these insights and more as we report out our Digital Desh Drive 3.0. This one is the outcome of spending over 20 days across Karnataka. This drive was focused on the demonetization by Indian government and the changing landscape of vernacular Internet. But, as usual, we came back with much more because we listen to what India has to say.

Save the date for 'Inside the Internet of Karnataka’ (Karnataka is a state in south India, whose capital is Bangalore or now. Bangaluru)

We launched the first Digital Desh report along with iSPIRT, Microsoft, Verisign, Blume Ventures, Mobikwik, Zinnov and CNBC (available here). The second one was written in partnership with iSPIRT, Google, Paytm, Blume Ventures, IAMAI, Verisign, Zinnov & Interlude (available here) and was launched by the Hon. Minister of IT, Govt. of India, Shri Ravi Shankar Prasad who remains one our biggest supporters. Check this out!