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Innovation Workshop with Innovation Management & Branding Expert

QUT foundry

Friday, 23 June 2017 from 7:00 am to 10:30 am (AEST)

Innovation Workshop with Innovation Management &...

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Tickets 31/12/2017 Free  

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Learn how to lead and drive innovation


Innovation Workshop

Join us in this interactive, practical and data-driven workshop, designed to help you generate reflective, actionable insights on how to: lead and drive innovation in your startup, business, or organisation; and apply cutting edge research in branding innovations.  

This workshop is led by a top international scholar and consultant in innovation management and marketing, and hosted by collaborators at QUT's Innovation & Change research group and entrepreneurship hub. 

 Actionable Takeaways: 

  • Learn how to assess the performance of your startup, business, or organisation on the four major areas/types of innovation
  • Understand the value and roles of managerial innovation, product and service innovation, process innovation, and marketing innovation
  • Identify an innovation area that needs attention 
  • Evaluate your performance on the four major drivers of innovation
  • Address deficiencies in the innovation drivers 
  • Develop an innovation
  • Learn powerful strategies for branding new products
  • Apply insights from leading research in symbolism to develop more potent & universal brands

Who Should Attend?

This workshop will provide practical benefits for: 

  • Senior managers 
  • Entrepreneurs
  • Startups
  • Small Business Owners
  • Social Enterprises
  • Marketing Professionals
  • Innovation Managers
  • Trade Mark Attorneys
  • Patent Attorneys
  • Commercialisation Managers
  • Brand managers
  • HR Managers
  • Business Consultants
  • New Product Development Teams
  • IP Lawyers
  • Academics Interested in Innovation, Commercialisation & Branding

Places are limited, so register now.



7:15 – 7:30      Registration & Light Breakfast Snacks


7:30 – 7:40      Introductions

7:40 – 8:30      How innovative are we? 

  • Understand the different types/areas of innovation 
  • Assess our current state of innovation
  • Identify one area of innovation that needs attention in your startup, business, or organisation

Understand, Assess & Plan for Action

8:30 – 9:15      What explains our current state of innovation?                    

  • Four pillars of innovation success
  • Assess our current performance on the four pillars
  • Action plans to address performance gaps

9:15 – 9:30      Short Break

Getting Started

9:30 – 10:30    How do we get started?                                                                                             

  • Overview of the innovation process
  • Generate an innovation idea
  • Develop/refine the idea


About the Presenter

Professor Gerard A. Athaide is a leading scholar in innovation management who is a visitor at QUT, where he collaborates with academics in the field of innovation, from across disciplines including management, marketing and law. 

Professor Athaide is the Busch Scholar and Professor of Marketing in the Joseph A. Sellinger, S.J., School of Business and Management at Loyola University Maryland. He received his Ph.D. and MBA from Syracuse University.

His teaching, consulting, and research interests focus on innovation management and new product development.  He has published several articles on innovation with a focus on the commercialization of technology-based innovations and the determinants of effective brand names for new products. His current research focus includes: seller-buyer relationships; sound symbolism as a mechanism for more effective branding; and concept testing in new product development.

Gerard has taught courses on Innovation Management and New Product Development in the undergraduate, graduate, and Executive MBA programs at Loyola University. He has also conducted workshops and seminars on these topics for senior executives in the Americas, Asia and Asia Pacific.


This event is sponsored by:

  • the Dynamic Capabilities of Innovation and Change Research Group, in the Business School at QUT; and
  • QUT foundry - the entrepreneurship hub at QUT.

Dynamic Capabilities of Innovation and Change Research Group, QUT

We apply the latest insights from world-class research, a range of expertise, and multi-level thinking to create and apply knowledge in the field of innovation.  

We help industry, individuals, groups, organisations, and stakeholder networks to be more innovative and  strategically build and leverage their capabilities to adapt to change, grow, and prosper. 

For more information, visit the Dynamic Capabilities of Innovation and Change Research Group's website



QUT Business School Dynamic Capabilities of Innovation and Change Research Group Logo.


QUT Foundry

QUT Foundry exists to inspire and enable students, staff, researchers, graduates and alumni to be founders and social change agents and to help build, grow, and scale startups and social enterprises.  For more information visit the QUT Foundry website

QUT foundry logo

Have questions about Innovation Workshop with Innovation Management & Branding Expert? Contact QUT foundry

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When & Where

QUT foundry
QUT Gardens Point Campus, D Block Level 2 (Room 214)
2 George Street
Brisbane, QLD 4000

Friday, 23 June 2017 from 7:00 am to 10:30 am (AEST)

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