Innovation – Marketing and Product development workshop
Free
Innovation – Marketing and Product development workshop

Innovation – Marketing and Product development workshop

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Eastern Innovation Business Centre

5A Hartnett Close

Mulgrave, VIC 3170

Australia

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One-on-one mentoring to embed innovation in your business

Presented in partnership with the Entrepreneur's Programme, the Government's hot-house for business competitiveness and productivity, this FREE workshop gives participants the opportunity to learn a systematic approach to product development. Delivered by prominent innovation consultant Roger LaSalle, renowned for his 'Matrix Thinking' approach, the program consists of a full-day workshop, followed by individual mentoring sessions to help you embed the learning into your business.

By the end of the program and workshop, you will be able to:

  • Have an embedded system for continuous Product Development;

  • Evaluate the commercial viability of your product development;

See and capture opportunities for growth in market share Topics include:

  • The Matrix Thinking concept

  • Product Innovation Matrix

  • The Opportunity Matrix

  • Developing a problem-specific matrix thinking platform

  • Technology diffusion model

  • How to embed innovation into your business as a standard practice

Places are strictly limited! Each business is required to bring two participants. There is only room for 12 businesses to take part in this workshop, so please register your interest as soon as possible.

Morning Tea and Lunch will be provided.

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Date and Time

Location

Eastern Innovation Business Centre

5A Hartnett Close

Mulgrave, VIC 3170

Australia

View Map

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