Innovation in Hospitality: What can we learn from the tech industry?

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A live-streamed panel discussion, focusing on three businesses - Byrdi, Zig Zag and Square - and their unique approaches to innovation.

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A casual live-streamed interview style discussion, focusing on three businesses (Byrdi, Zig Zag and Square), and how they achieved success by doing one thing, and doing it exceptionally well.

Hosted by Hilary McNevin / Turnip Media


Thomas Templeton / Square

Luke Whearty / Byrdi

Harriet Churchill / Zig Zag Wines

Byrdi and Zig Zag focus on creating what they believe to be the best - cocktails and natural wine, respectively - and their focus on execution of a great product. This has created an opportunity to expand and innovate their business models to continue to focus on how they market their ‘best’ product - launching online stores/subscriptions, new drinks, new developments. It has allowed them to amplify what they originally set out to do.

Square set out to help small businesses participate in the economy, and now builds the technology that helps businesses of all types and sizes to start, grow, and prosper. We’ll hear from Square’s Hardware GM, Thomas Templeton on the design updates focused on to make their product even better. An expansion on why things needed to continue to change, but how they stay true to the original goal.

Conversely, the hospitality industry often disguises pivoting as innovation. Most recently energy has been misdirected or businesses have lacked the resources to be able to truly innovate and this has, in turn, created additional strain on an increasingly difficult business model.

With the tech industry as a benchmark, how can the hospitality industry adopt a stronger culture of innovation? Where should we look for innovations in a business model? How does hospitality adopt a day to day culture of innovation, rather than it becoming reactionary? What does real innovation look like?

Plus, we’ll be giving away one of the new Square Registers!

Check out the new register here:

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