Sales Have Ended
What it is: A one day NATIONAL workshop to enthuse and provide insight, tools, resources and contacts for vegetable producers, processors and marketeers to de-risk the opportunity around developing new value-added vegetable products for local and export markets.
Who should attend: Managers and staff charged with technical research and development, marketing, business development, sales and marketing within vegetable production, processing and marketing companies.
Note: Companies involved in the Australian Vegetable Industry receive priority places, with a limit of 2 representatives per company. Note that assistance for travel expenses for Australian Vegetable Industry R&D Levy payers may be provided. We will be in touch with qualifying attendees prior to the event. Companies who are not veg R&D levy payers may receive an offer of a place, subject to a fee of $450 + GST, and will be notified by email after registration.
Twitter tag: #VegInnovations2
Friday 18th March, 2016.
Programme: Get ready for a prompt start at 8.30am.
Venue: Food Innovation Centre, Mondelēz International, 323 Canterbury Road, Ringwood, Melbourne.
8.30-9.00am: Registration, Refreshments, Networking.
9.00-9.15am: Introduction to the day, the Horticulture Innovation Australia project and the available resources. Hazel MacTavish-West.
9.15–10.15am: Fast, Fresh & Fun: How to Create New Ideas. Susie White, Innovation Director, The Ideas Catalyst.
10.15-11.00am: How failing fast can help your product to succeed and introduction to the Food Innovation Centre. Angeline Achariya, Food Innovation Centre.
11.00-11.45am: Food Innovation Centre Tour Groups* A and B; Refreshments and Networking.
11.45-12.30pm: What do consumers value; how to predict potential new winners. Martin Kneebone, FreshLogic P/L.
12.30-1.00pm: Innovating with vegetables; simple steps to add value. Hazel MacTavish-West, MacTavish West P/L.
1.00-1.45pm: Lunch & Networking.
1.45–2.30pm: The changing retail landscape and creating value for suppliers and retailers. Tristan Kitchener, Kitchener Partners.
2.30-3.15pm: How a Sports Nutrition Company uses social marketing to create value and drive sales – a Case Study. Brodie West & James Ackerly, Bulk Nutrients.
3.15-4.00pm: Food Innovation Centre Tour Groups* C and D; Refreshments and Networking
*Attendees will be divided into 4 small groups to tour the Food Innovation Centre: the Virtual Supermarket Theatre and the 3D Prototyping Packaging Design Centre.
Benefits of attending: Hear, see, touch, taste and learn about:
Finding and developing concepts
Meeting consumer needs
Making unique products, that are valued
Getting packaging and presentation right
Working with retailers
Making great export products
Available resources and support
Businesses that can help
Real-life stories of success (and failure)
This project is funded by Horticulture Innovation Australia using the vegetable levy and matched funds from the Australian Government.