$465

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Information Architecture (IA101)

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Expiriti UX

910/250 Pitt Street

Sydney, NSW 2000

Australia

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Description

At the very centre of user experience design is the content. Users seek out content to achieve their goals. Interactivity, (despite the often over-emphasis on technology, animations and platforms) is just the vehicle that we use to deliver what users need: content!

From content strategy, to navigation design, through to search experiences: Information Architecture (IA) is critical to usable and engaging user experiences.

This course covers the required learning and skills for discovering, designing and testing information architecture. This 1-day intensive is ideal for anyone looking to build upon their existing Web/Interaction design, producer, BA, developer or copywriter skills.

You will learn:

  • Introduction to Information Architecture (IA), its origins and many benefits.
  • The central role of IA in experience design, way finding and content strategy.
  • Converting user stories into a content strategy.
  • Content inventories: No guts no glory!
  • Primary content entities and their attributes: Identifying and designing the "atoms" of your content.
  • Testing IA using open and closed card sorting.
  • User-centred navigation design: The View, Do and Who principle.
  • Testing navigation using Tree studies.
  • Expert Navigation reviews using the navigation stress test.
  • Understanding and designing a Search experience.
  • Designing a pervasive and multi-channel IA for every touchpoint in your customer's journey.
  • Open workshop: applying the learnings from course when you get back to your organisation or project.

Additional information:

Coffee, tea and refreshments provided.

Booking and Payment Details:

To secure your spot, you can book instantly via this Eventbrite page.

Alternatively, if you prefer an invoice or want to pay via PayPal, please send an email to info@expiriti.com


View all our UX courses at expiriti.com

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Location

Expiriti UX

910/250 Pitt Street

Sydney, NSW 2000

Australia

View Map

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