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Industry Excellence Workshop on Communication

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Seminar 2, Level 4

2 George Street

QUT Executive Education Centre, B Block

QUT Gardens Point Brisbane City, QLD 4000

Australia

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QUT Graduate School of Business is running a series of workshops on four critical areas of good strategy- namely governance, communication, project planning and strategic change.

ABOUT THIS SESSION

Communication – the heart of getting a wider organisation behind strategic change

Strategic initiatives inevitably bring a degree of material change to business, what it focuses on and how it delivers to its market. In many businesses staff, and other stakeholders, are usually wary of change is it brings uncertainty which in turn can cause momentum in a business to falter. How often have you heard words along the lines of “I wish they would communicate better”!

In this session, we explore some core disciplines associated with good communication both within a business and to key external shareholders. Good communication is at the heart of building good business cultures and values which in turn are proven to deliver above average commercial performance. We shall explore:

  • Building core messages which underpin all communications.
  • How core messages consistently used underpin cultural change.
  • How core messages must be able to be simply cascaded from top to bottom of an organisation and be relevant to all levels of staff
  • Understanding key external stakeholders and adapting core messages to be relevant to each.
  • Four simple disciplines linked to good communication
  • How communications drive stakeholder engagement and in turn discretionary effort.

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ABOUT THE SPEAKER

Guy Hamilton, a regular guest lecturer on our entrepreneurial segments, will share his experience from managing transformation projects in multiple countries during a 35-year career with the global banking giant HSBC.



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Date and Time

Location

Seminar 2, Level 4

2 George Street

QUT Executive Education Centre, B Block

QUT Gardens Point Brisbane City, QLD 4000

Australia

View Map

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