IBA runs workshops for Aboriginal and Torres Strait
Islander business owners to develop or improve
their marketing by effectively leveraging digital
technologies.
During the workshop you will:
- explore and learn how to apply the fundamentals
of marketing to improve your business and learn
about the various approaches to marketing
planning
- develop a better understanding of how to apply key
marketing concepts and elements as you draft your
marketing plan template
- gain an insight into digital marketing, including
digital strategy, new channels, metrics, and how it
fits within your overall marketing strategy
- get an overview of the disruption that digital
technologies have caused and how businesses can
turn disruption into opportunities
- find out how you can stay competitive and applies
strategies to realise opportunities from business
disruption
- work on your business by applying relevant digital
strategies to your marketing plan
- differentiate between the use and application of
digital marketing for B2B, B2C and C2C businesses.
At the end of the workshop you can expect to have the
basis of a marketing plan that you can further develop
in your own time. You will also gain a clearer idea of
how to maximise your marketing effort using the
latest digital channels and techniques to keep ahead
of your competitors, in reaching your customers and
target markets.
