Incorporating Behavioural Interventions into Program & Service Design

Behavioural Insights (BI) and program and service design go hand-in-hand.

Most policy problems can benefit from a more realistic understanding of human behaviour, and findings from the behavioural sciences have the greatest impact when they are designed into working interventions.

This workshop will introduce you to the behavioural principles which can inform good intervention design.

You will learn a practical framework for applying these principles, and test it out for yourself in a pair of interactive case studies.

Intervention Design Facilitators (BIT Australia)

Edward Bradon, Senior Adviser, has worked across a wide range of policy areas, including security and home affairs while based in the UK, and social housing, employment, education and border security. He has designed and trialled multiple effective interventions, with impacts including doubling the rate of applicants to the army reserve in the UK, and cutting social housing rent arrears in Victoria. Most recently, Ed has worked with the New Zealand Customs Service on applying evidence-based forecasting to search targeting, and led an in-depth examination moral psychology and the behaviour of teenagers online through the Vincent Fairfax Family Foundation-funded CODE program.

Cameron Tan, Associate Adviser focuses on improving the design of user experiences through behavioural insights, and since joining BIT he has developed and implemented behavioural insights projects and RCTs for a number of partners.

He had led extensive customer research for the Department of Employment, as well as the design and creation of trial materials, including a digital services website and online videos. He has also undertaken extensive ethnographic research for the Department of Education and Training.

Cameron’s design focus has also extended to a number internal BIT projects, including the re-design of BIT’s website, internal comms, as well as leading the drafting of BIT’s Explore research methods paper.