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Identifying & Protecting your IP Rights

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18-20 Mount Street

Prahran, VIC 3181

Australia

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Your brand represents the core identity of your business, its reputation and offering. But is your brand adequately protected, both locally and internationally? And have you consider all key elements to your brand, beyond simply the name?

A solid brand protection strategy looks to all “distinctive” elements, which act to differentiate in the market place – be that product shape, packaging elements and design, taglines and marketing activities.

In this free 2-hour workshop we will explain:

  • why you should seek trade mark protection for individual elements within your brand and/or product range;
  • which elements of your brand and/or product range can be protected;
  • the importance of implementing an IP strategy in alliance with your business plan.

For more information on Marquette IP’s Workshop Series or to book a time, please contact us at workshops@marquetteip.com.

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18-20 Mount Street

Prahran, VIC 3181

Australia

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