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Idea Generation Masterclass - How to Generate Game-Changing Creative Ideas

The Ideas Bodega

Friday, 2 March 2018 from 9:00 am to 4:30 pm (AEDT)

Idea Generation Masterclass - How to Generate...

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
Standard ticket 02/03/2018 $900.00 $0.00 $90.00
Two or more tickets 02/03/2018 $800.00 $0.00 $80.00

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Event Details

Idea Generation Masterclass - Giving you the best creativity and innovation tools and techniques from around the globe. Give yourself a competitive edge and learn the techniques that have fuelled organisations like Nike, The United Nations, NIke, Ogilvy, Edelman, One Green Bean, Nestle, Caltex, AMP, Foxtel, Pepsi, TBWA, and Google. 

 

Course description 
In this one day course you will be armed with a process and tool kit to come up with game changing creative ideas on your own and in a group. With these techniques you will be guaranteed to generate fresh and innovative ideas for any challenge that requires creative thinking. 

 

You will learn how to identify the right strategy and learn how to generate ideas based on sound insights and research.

You will be taught methods to confidently manage and lead brainstorms, knowing how to inspire and extract great ideas out of a group.

You will learn the important phases of idea generation and processes that will teach you how to build ideas into BIG ideas, so you can be sure that the ideas you put forward are strong, creative and effective.

This workshop is intense, stimulating and highly interactive. Your creative thinking ability will be challenged and stretched to a new level.


Key learning outcomes

  • Increased ability to generate great ideas in a short amount of time
  • Planning and strategic thinking techniques that guarantee the success of your brainstorm
  • How to use insights to generate sound ideas
  • Confidence in facilitating an idea generation session with a group internally or with clients
  • An extensive tool kit to keep brainstorms fresh
  • A thorough understanding of the Idea Generation process and confidence in knowing which techniques to use for different challenges
  • Learn how to bring your ideas to life in order to sell them successfully and get buy in for your ideas.


Who is this course for? 

Anyone who needs to come up with great ideas. Anyone who facilitates ideas and innovation sessions. Anyone who wants to increase their creative ability. Anyone interested in innovation and staying ahead of the competition.


This Course has helped participants to: 


 - Come up with ideas for new products and services and launch them

 - Win new business pitches

 - Innovate methods and processes for teams and individuals

 - Become a successful go-to facilitator in their company

 - Generate great ideas for advertising/communications campaigns

 - Gain creative confidence in work and personal life.

* Please note: For puchased tickets, a full refund is available up until 23rd March. After that, credit or name transfer only.

 

 

What have others said about the Masterclass…

 

My team are much better equipped to solve our innovation challenges after attending the program.  It is already paying for itself as the day after the training the team have already put the techniques into practice!

 

National Manager, Innovation and Growth, Caletx Australia

 

 I recently attended an Ideas Master class with Nicole from the Ideas Bodega and I was blown away by the amount of relevant information and productive tools that were provided. It was by far and way the most useful course I have attended and Nicole's passion and professionalism were undoubtedly major contributors to this experience. She has identified an important area in our market and has made herself an expert in the art of the brainstorm.

Director, powered Ignite at Nine Entertainment Co, Sydney


"Really valuable tools and techniques for creative planning and brainstorming.  It was a hugely beneficial process and I would highly recommend it to any organisation wishing to inject a fresh approach to their creative output."       

Managing Director, One Green Bean, Sydney


The masterclass was both inspiring but also really practical too (where many other training courses fail), arming you with the best ways to get the most out of your and your team’s thinking. Nicole led the class superbly, using lots of different examples and experiences. Would recommend it for all agency folk; relevant for suits, creatives and planners alike.


Senior Planner, Ogilvy and Mather, Melbourne

 

Nicole ran a two-day Idea Generation Masterclass with incredible results. The team was thrilled with the workshop, with many claiming this to be one of the best they'd experienced. The impact has certainly been far-reaching across the business. On a professional level, I cannot recommend Nicole highly enough. 

Client Services Director at Hill+Knowlton Strategies Australia


Learning the art of facilitation has been incredibly useful and revolutionised the way we brainstorm in the organisation.

Brand Strategist, Moon, Sydney


The workshop was very inspiring and gave us a great framework and guidance for future brainstorms.

Group Account Director, Ogilvy & Mather, Ho Chi Minh City

 

I use to run out of the office when we had a brainstorm! Now I really enjoy them and find them highly productive. Everyone is getting involved and the clients have been very impressed with our ideas.                                

Director of Brand Strategy, Kirshenbaum Bond + Partners, New York

 

As a designer I am expected to come up with great ideas as a matter of course.  But, there are times when ideas ebb and ideas flow, so having a set of reliable and fun tools to fall back on is a great thing, and that is what Nicole gave me. The creative team that attended found the sessions very useful and definitely felt that they gained value and new learnings from the workshop. I felt that Nicole's presentation style, inventiveness and her ability to deal with the nature of our business showed a good deal of insight on how to get to the nuts and bolts of any challenge and instil creativity within people. Having been involved in idea generation, problem solving and innovation challenges myself I really felt I left the workshop refreshed and re-energised to tackle client briefs in new and different ways.


Creative Design Director, Hulsboch 


The workshop was engaging and gave us different methodologies and tools that can be put to use as part of a creative brainstorm. I enjoyed the use of real examples. I would definitely recommend this course to anyone who needs to generate new ideas or creative solutions for clients.                                                                   

Account Director, Google, Sydney

 

We all thought we knew how to brainstorm but were really surprised by the new tools! The training was highly energetic, highly creative and extremely useful. We are using the tools in every brainstorm and generating fantastic ideas for our clients.          

Director, Burson-Marsteller, Sydney

Have questions about Idea Generation Masterclass - How to Generate Game-Changing Creative Ideas? Contact The Ideas Bodega

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When & Where


ThinkPOD at UNSW City Campus
Level 6, 1 O’Connell Street
Sydney, New South Wales 2000
Australia

Friday, 2 March 2018 from 9:00 am to 4:30 pm (AEDT)


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Organiser

The Ideas Bodega

 

The Ideas Bodega helps companies to stay ahead of the competition, come up with the next big thing, drive innovation and create cultures where creativity and innovation flourish

We offer:
Idea Generation Training
We train teams in the tools and techniques that will dramatically impact your brainstorms right away and create winning ideas. 

Creative Thinking Facilitation
We will help with any business challenge that requires fresh and innovative thinking. We will facilitate your next brainstorm, strategy meeting, new product development or new business pitch session. With our innovative techniques and exuberant energy you will develop killer creative ideas. 

Keynotes on Creativity and Innovation
Hire us to deliver inspirational and thought provoking key notes on Creativity and Innovation. 

Expert Consulting
Building innovation capability and creative culture management. Transforming workplace culture into a creative hothouse!

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Idea Generation Masterclass - How to Generate Game-Changing Creative Ideas
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