$1,155 – $1,375

ICAgile Certified Agile Product Ownership Course

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From $1,155

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Event description
A hands-on practical deep dive into Agile Product Ownership in an intimate, online group setting, with a certified and experienced trainer.

About this event

Transform an output-based approach to an impact and outcome-driven approach

Take your career as a Product Owner or Product Manager to the next level.

In this fast-paced course, you’ll learn the skills and behaviours necessary to transform from an output-based approach to a customer centric and outcome-based approach that delivers value.

Acquire proven techniques and practices to define value in alignment with business and user needs, to engage stakeholders at broad levels, and to measure customer value at scale.

You’ll learn through presentations, discussion and practical hands-on exercises. Our ICAgile-certified trainers are practising Agile Product coaches and have worked alongside some of Australia’s best-known organisations.

Course details

Who is this for

Product Owners, Product Managers, Project Managers, Business Analysts, Business Subject Matter Experts in agile teams or anyone aspiring to these roles. Also, anyone else or other team members who’s curious about agile approaches to value-driven product development will benefit from this certification.


A practical, hands-on learning experience over 16 hours

Virtual delivery - mornings from 9:00am to 1:00pm AEST

Classes will be held on Thursday, Friday, Monday and Tuesday

Learning outcomes

  • Apply tools and techniques to understand, form and articulate a product vision to maximise value
  • Define, prioritise, deliver, and measure value at the team level
  • Adopt the skills and behaviours to focus on outcomes over output
  • Know when and how to use prototyping, customer interviews and other experiments to expose the emergent aspects of a solution
  • Apply techniques short and medium-term incremental planning and delivery so that you can demonstrate progress while focusing on maximising value
  • Collaboratively build a shared understanding of value, and make sure decisions get made

Certified course outline

  1. Introduction to systems thinking
  2. Product Ownership and the value exchange
  3. Discover your ecosystem of users, customers and stakeholders
  4. Discover user needs and build empathy
  5. Framing the problem with the opportunity canvas
  6. Testing assumptions and working with prototypes
  7. Agile roadmaps
  8. Product backlog
  9. Writing great user stories

Your Trainers

Sarah Kirkby

Sarah Kirkby is an ICAgile accredited trainer for the Product Ownership certification and our lead trainer for this course.

Sarah has been working with digital products and services for the past 13 years, across industries including Media, Software, Government, Marketing, Education and Adtech. She has worked on a number of B2B and B2C new and existing products at different stages of the product life cycle.

Brendan Marsh

Brendan has been working in the tech product space for the past 11 years and has recently returned to Australia, after 6 years in Sweden, 5 of which spent at Spotify during their hyper growth phase, first as an Agile Coach and then as the Product Manager for Spotify’s desktop client.

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Online event

Refund policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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