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IBUS3960 - Export Marketing and Practices (Lecture)

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Management Studies Building 8117, Room 220

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Exporting agricultural commodities and value-added products represents an important part of the Australian economy and the lifeblood of many regional industries and communities. This course aims to equip students with skills and knowledge to manage food and fibre exports. The course is presented in five modules:

1. Assessment of readiness for export.
2. Prioritising export markets.
3. Export market planning.
4. Export documentation.
5. Risks and mitigation.

These modules reflect what agribusiness firms need to consider when planning to start exporting for the first time or increase the effectiveness of existing export activities.

Dr Phil Currey joined UQ with more than 30 years of agribusiness experience as a management consultant specialising in agribusiness marketing and as a senior executive in national and multinational agribusiness organisations. He is an experienced advisor to primary producers, food processors, value-adders, business founders, owners, directors and senior management teams. Phil has helped agribusiness owners establish a wide range of agri-food products into domestic and export markets. His experience includes more than 400 individual consultancy projects including extensive international travel for market research, negotiating orders on behalf of clients, selecting and appointing distributors, establishing international offices and negotiating joint ventures.

Students appreciate the practical industry experience that Phil brings into the classroom and the relaxed style with which he engages with students. The first week is spent exploring how students learn and discovering why the course is presented in the way it is. Students attend the lecture that introduces the topic, then self-direct study until the tutorial when they discuss practical applications of the theory being discussed during the week in small groups.

Please note. This course is open at Gatton Campus.

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Management Studies Building 8117, Room 220

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