IAB Australia Game Advertising Summit 2022

IAB Australia will be hosting the Game Advertising Summit on Tuesday July 5, 2022. The summit will define the current landscape, elevate the effectiveness of game advertising, and demonstrate creative opportunities for brands.

As well as the valuable content, attendees will get the chance to be involved in games, win prizes, and partake in drinks and nibbles after the presentations.

Attendence is free for IAB members, agencies and brands.

Speakers include:

Natalie Stanbury, Research Director, IAB Australia

Simon Slee, Business Development Director, Double Jump Communications

Krishma Sood, Marketing Manager, The Arnott's Group

Ricky Chanana, Head of Sales AUNZ, Twitch

Matthew McGinley, Head of Publisher and Telco Development, InMobi

Georgia Woodburne, Managing Director, Azerion APAC

Sasha Smith, Head of Media, Howatson + Company

Luke Carmichael, Head of Advertiser Partnerships, Samsung Ads

Nick Hayes, Client Partner, iProspect

Poppy Hill, Senior Group Director: Integrated Solutions, APAC, DoubleVerify

Gai Le Roy, CEO, IAB Australia

Content will include:

• The release of the 2nd game advertising state of the nation industry survey results

• Presentations on gaming personas, creativity and case studies featured in the Game Advertising Handbook

• Panel discussion on the experiences and opportunities within gaming environments.