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TechIn SA Conference Centre - Level 1

40-46 West Thebarton Road

via Anne Nelson Drive

Thebarton, SA 5031

Australia

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A discussion about selling Medical Devices towards 2020

This half-day event will assist your company to develop an understanding of the challenges of the rapidly changing medical device marketing environment.

  • Learn the steps involved in achieving reimbursement for new Medical Devices (from the USA, UK and Australia to the processes of China, Japan and more!)

  • Understand the importance of the inclusion of Health Economics to support your company’s application

  • The discussion will also address some of the barriers that companies experience when they attempt to commercialise their innovative technology and sell into both domestic and international markets

  • An essential discussion on the impact of digitization, Industry 4.0 and entering into National & International Markets

Speakers

Professor Göran Roos is a Swedish academic, technologist, author and businessman. He is a specialist in the field of intellectual capital and an expert in innovation management and strategy. He will provide insights to the changes that are occurring on a global basis.

Associate Professor Sue O'Malley, principal consultant and founder of Medical Intelligence in 2003, a consulting business specialising in all areas of Australian health technology assessment (HTA) excluding pharmaceuticals. She worked in biotechnology, pharmaceutical and medical devices companies as well as the NSW public service. She is very experienced in dealing with the TGA and understands the best ways to achieve product reimbursement.

Binh An Nguyen, Binh is the founder and CEO of Market Ease Business Promotions, a digital agency responsible for some of the largest digital campaigns for some of the most well-known brands in Australia, including Hyundai Motors Company Australia, Subaru Australia, VIP Franchises Pty Ltd, Etihad Stadium and more. Binh has worked with the CEO Institute, CPA Australia, the Motor Trades Association of Australia (MTAA), and Marketing Communications Executives International. His strategies have been featured regularly in national and international magazines, such as the Business Review Australia and the Business Review USA.

Peter Bradley is VP Global Business Development for LBT Innovations. Having significant experience in medical science and drug and diagnostic product development, and the commercialisation expertise to get innovations to market. A career spanning laboratory medicine, the pharmaceutical industry, biotechnology and consulting, he has broad experience in business development, research management, technology commercialisation, and sales and marketing. Peter understands what is required both globally and from a consumer perspective.


Event Details (Half-Day Event)

08:30am – Registration & Coffee

Facilitator – Richard Barrett (CEO, Medical Development Alliance)

  • Opening comments: Factors that companies now need to give consideration to as we approach 2020
    Professor Goran Roos

  • Reimbursement + Health Economics
    Assoc. Professor Sue O’Malley

  • "The role of digital marketing in selling your medical products & services to the rest of the world."
    Binh An Nguyen (Market Ease)

  • Alternative Avenues to Market
    Peter Bradley - VP Global Business Development for LBT Innovations

  • Panel discussion


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Date and Time

Location

TechIn SA Conference Centre - Level 1

40-46 West Thebarton Road

via Anne Nelson Drive

Thebarton, SA 5031

Australia

View Map

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