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Hyper-real or Just Hype? VR, AR and the Future of the Service Experience

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QUT Gardens Point Campus

Level 10, Z Block

Gardens Point Road

Brisbane City, QLD 4000

Australia

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Virtual reality (VR) and augmented reality (AR) have the potential to bring significant changes to how consumers experience services in the future. The question is: How much is hype, and how much can we really expect from these technologies?

Join Lightweave’s Managing Director, Sam Hussey, and QUT School of Advertising, Marketing and Public Relations Consumer Psychology and Services expert, Dr Kate Letheren as they explore how the latest research and industry developments are impacting how we deliver the service experience, and what professionals need to know in order to leverage new technologies to create value in the service experience.

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Location

QUT Gardens Point Campus

Level 10, Z Block

Gardens Point Road

Brisbane City, QLD 4000

Australia

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