Free

Hubspot Presents: How to Build a Winning Content Strategy in 2018

Event Information

Share this event

Date and Time

Location

Location

General Assembly Melbourne

Level 12A

45 William Street

Melbourne, VIC 300

Australia

View Map

Event description

Description

About This Event

How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this.

Join us for a masterclass with HubSpot and learn how you should be thinking about content creation to be successful in 2018 and beyond.

Content strategists work with marketing, editorial, user experience, and design teams on how to produce the best content for a brand (or independent publisher's) goals.

Content strategy is a component of digital strategy that focuses on how, why, where, and when you should create and share content.

During this masterclass, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy.


Key Takeaways

  • Get an overview of content strategy, what it is and why it's important for your business
  • Learn principles of a good content strategy and receive a framework to craft your own
  • Learn how to audit your current content strategy
  • Understand the tools which will help you create a winning strategy to achieve your marketing goals


About Our Event Partner

HubSpot

HubSpot was founded in 2006 as a result of a simple observation: people have transformed how they live, work, shop, and buy, but businesses have not adapted. This mismatch led Brian Halligan and Dharmesh Shah to create the vision for the inbound experience and to develop HubSpot’s platform to support it. With our powerful, easy to use, integrated set of applications, businesses can attract, engage, and delight customers by delivering inbound experiences that are relevant, helpful, and personalized. HubSpot is, after all, on a mission to make the world more inbound, one business transformation after another.


Share with friends

Date and Time

Location

General Assembly Melbourne

Level 12A

45 William Street

Melbourne, VIC 300

Australia

View Map

Save This Event

Event Saved