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HSMAI Revenue Management Workshop Bangkok

HSMAI Asia Pacific Region

Wednesday, 16 November 2016 at 2:00 PM (Indochina Time Thailand Time)

HSMAI Revenue Management Workshop Bangkok

Registration Information

Registration Type Sales End Price Fee Quantity
Revenue Management Workshop - Members Only
HSMAI Members can attend this session for free.
14/11/2016 Free ฿0.00
Revenue Management Workshop - Non members   more info 14/11/2016 ฿1,800.00 ฿0.00
Revenue Management Workshop including Membership
Attend the informative Information Workshop free of charge if you join HSMAI for one year.
14/11/2016 ฿7,000.00 ฿0.00

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Event Details

Revenue Management Certification Information & Study Workshop 2:00pm - 5:30pm

 HSMAI are visiting 5 x cities in Asia Pacific to deliver study workshops based on the CRME curriculum.  These workshops will be 3 hours and will cover each topic in the certification program.  This will allow attendees to determine if the certification is the right thing for them, and for those who have already started the certification, this will serve as a 'cramming' or study session prior to the sitting the exam.

This will be action-packed session, and you'll learn a lot, whether you decide to go on and complete your certification, or not. The topics covered:


Economics and its role in Revenue Management – understand the   relevance economics has with the practice of revenue management; understand   how supply & demand impact strategy, understanding macro and micro   economics.


Understanding the market, competitors and maximising market position,   creating a benchmarking tool, S.W.O.T analysis


Market Segmentation – defining your hotel’s segmentation; challenging   the norm!


Forecasting for different objectives -why do we   need different strategies, how to create an accurate forecast, and different   types of forecasts, understanding what forecasts are used for.


Revenue Strategy – understanding how to create a successful revenue   strategy, communicating the strategy, implementation and measuring success


Pricing: strategic to practical and beyond. Understand the impact of pricing on bottom   line, the importance of pricing strategy, relating the market position to   price, pricing integrity, the impacts of discounting.


Digital Revenue through Digital and Social – key components of   digital marketing, what role does social channels and reviews have in revenue   strategy, how does social media impact strategy.


Inventory Control – how inventory control can impact positively and   negatively on revenue, how to complete a channel cost analysis to ensure   controls are the most profitable, learn how to apply stay patterns to   maximise revenue.


Performance Analysis – understand the key performance indicators;   goals vs strategy, key metrics for success, how to implement improvement   action plans.


Total Revenue Management – understand the costs of an occupied room;  revenue is more than rooms and pricing; what revenue management should  include?

We look forward to welcoming executives from around Asia Pacific to our globally recognized certification program.  HSMAI Asia Pacific will bring face-to-face sessions to 5 cities and we hope you will join us. We have 10-20 seats available in each city so we recommend you sign up as early as you can” says Jackie Douglas,  President HSMAI Asia Pacific. 

For more information on the CRME Certification, please check our website:



Have questions about HSMAI Revenue Management Workshop Bangkok? Contact HSMAI Asia Pacific Region

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When & Where

Amari Watergate Hotel
9th Floor, 847 Petchburi Road
Connections Room 2@9
Bangkok, 10400

Wednesday, 16 November 2016 at 2:00 PM (Indochina Time Thailand Time)

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HSMAI Asia Pacific Region

HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide.  

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit


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HSMAI Revenue Management Workshop Bangkok
Things to do in Bangkok Class Travel & Outdoor

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