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HSMAI Digital Marketing Workshop -Singapore

HSMAI Asia Pacific Region

Thursday, 26 October 2017 at 1:00 pm (Singapore Standard Time Singapore Time)

HSMAI Digital Marketing Workshop -Singapore

Registration Information

Registration Type Sales End Price Fee Quantity
HSMAI Member
HSMAI Members can attend this session for free.
Ended Free $0.00
Other Hospitality Staff 26/10/2017 $50.00 $2.50

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Event Details

Digital Marketing Workshop 2:00pm - 5:00pm

This workshop will cover the topics required to apply for the HSMAI Certified Hospitality Digital Marketer (CHDM) designation.  The session will also cover how to apply and the criteria for acceptance.  The certification is for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles or executives seeking to understand digital marketing, and digital marketers looking to understand the hospitality industry. The HSMAI Digital Marketing Council has defined the core competencies of this evolving landscape in three sections, the workshop will focus on Part Two so you will learn about: 


Part One: Digital Marketing Impact 

Part Two: Strategy & Tactics 

Chapter 1: Hotel website  

Chapter 2: Search engine optimization 

Chapter 3: Paid advertising  

Chapter 4: Mobile  

Chapter 5: Email  

Chapter 6: Social media 

Chapter 7: Location based marketing 

Chapter 8: Public relations  

Chapter 9: Rich media  

Chapter 10: Online travel agencies  

Chapter 11: Blogs  

Chapter 12: Review sites  

Part Three: Analytical, Productivity and Management Tools  


The Workshop is designed for you to learn more about Digital Marketing.  It will also provide you with the information you need to decide if the certification is right for you.  


Note: To qualify for the certification, there is a minimum criteria which must be met.  This will be explained in the session. 


Read more about the certification & view the application form for the minimum criteria at our CHDM Digital Marketing Certification page.  Additional fees apply for the actual certification.








Have questions about HSMAI Digital Marketing Workshop -Singapore? Contact HSMAI Asia Pacific Region

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When & Where

Marina Bay Sands Expo and Convention Centre
10 Bayfront Avenue
Level 3, Room 3102
Singapore, 018956

Thursday, 26 October 2017 at 1:00 pm (Singapore Standard Time Singapore Time)

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HSMAI Asia Pacific Region

HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide.  

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit


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HSMAI Digital Marketing Workshop -Singapore
Things to do in Singapore Class Travel & Outdoor

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