San Francisco, California, USA
London, United Kingdom
Digital Marketing (CHDM) Information & Study Workshop
This workshop will cover the topics required to apply for the HSMAI Certified Hospitality Digital Marketer (CHDM) designation. The session will also cover how to apply and the criteria for acceptance. The certification is for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles or executives seeking to understand digital marketing, and digital marketers looking to understand the hospitality industry. The HSMAI Digital Marketing Council has defined the core competencies of this evolving landscape in three sections, the workshop will focus on Part Two so you will learn about:
Part One: Digital Marketing Impact
Part Two: Strategy & Tactics
Chapter 1: Hotel website
Chapter 2: Search engine optimization
Chapter 3: Paid advertising
Chapter 4: Mobile
Chapter 5: Email
Chapter 6: Social media
Chapter 7: Location based marketing
Chapter 8: Public relations
Chapter 9: Rich media
Chapter 10: Online travel agencies
Chapter 11: Blogs
Chapter 12: Review sites
Part Three: Analytical, Productivity and Management Tools
The Workshop is designed for you to learn more about Digital Marketing. It will also provide you with the information you need to decide if the certification is right for you.
Note: To qualify for the certification, there is a minimum criteria which must be met (for example; minimum of 2 calendar years on-the-job responsibilities in digital marketing).
Read more about the certification & view the application form for the minimum criteria at our CHDM Digital Marketing Certification page. Additional fees apply for the certification.
Regional Vice President
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HSMAI Asia Pacific Region
HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide.
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit www.hsmaiasia.org.