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HSMAI Digital Marketing Workshop Bangkok

HSMAI Asia Pacific Region

Wednesday, 16 November 2016 at 9:00 AM (Indochina Time Thailand Time)

HSMAI Digital Marketing Workshop Bangkok

Registration Information

Registration Type Sales End Price Fee Quantity
CHDM Certification Workshop
Hotel/ accommodation staff can attend this session for free.
16/11/2016 Free ฿0.00

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Event Details

Digital Marketing (CHDM) Information & Study Workshop

This workshop will cover the topics required to apply for the HSMAI Certified Hospitality Digital Marketer (CHDM) designation.  The session will also cover how to apply and the criteria for acceptance.  The certification is for hospitality sales, marketing, and revenue management professionals who are interested in expanding their current roles or executives seeking to understand digital marketing, and digital marketers looking to understand the hospitality industry. The HSMAI Digital Marketing Council has defined the core competencies of this evolving landscape in three sections, the workshop will focus on Part Two so you will learn about:

Part One: Digital Marketing Impact

Part Two: Strategy & Tactics

 Chapter 1: Hotel website

 Chapter 2: Search engine optimization

 Chapter 3: Paid advertising

 Chapter 4: Mobile

 Chapter 5: Email

 Chapter 6: Social media

 Chapter 7: Location based marketing

 Chapter 8: Public relations

 Chapter 9: Rich media

 Chapter 10: Online travel agencies

 Chapter 11: Blogs

 Chapter 12: Review sites

Part Three: Analytical, Productivity and Management Tools 


The Workshop is designed for you to learn more about Digital Marketing.  It will also provide you with the information you need to decide if the certification is right for you.  

Note: To qualify for the certification, there is a minimum criteria which must be met (for example; minimum of 2 calendar years on-the-job responsibilities in digital marketing).

Read more about the certification & view the application form for the minimum criteria at our CHDM Digital Marketing Certification page.  Additional fees apply for the certification.


 Your Facilitator:

  • Maria Taylor

    Maria Taylor


    Regional Vice President

Have questions about HSMAI Digital Marketing Workshop Bangkok? Contact HSMAI Asia Pacific Region

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When & Where

Amari Watergate Hotel
9th Floor, 847 Petchburi Road
Room: Connections 2@9
Bangkok, 10400

Wednesday, 16 November 2016 at 9:00 AM (Indochina Time Thailand Time)

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HSMAI Asia Pacific Region

HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide.  

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit


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HSMAI Digital Marketing Workshop Bangkok
Things to do in Bangkok Class Travel & Outdoor

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