Are you a small business owner doing your own digital marketing? Do you play a part in the creation or marketing of a website? This impactful Google Marketing (SEO & Google Ads) workshop is for you.

• 93% of online experiences begin with a search engine
• 53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
• 3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores.
• Google is the #1 search engine in Australia

In such a scenario, marketers must ensure they are using Google, one of the most powerful marketing platforms to grow their business. In this event Sid Lal, the MD of Bruce Clay Australia, will show you the various elements of effective Google campaigns.

The Class includes a practical component where we'll show you a live demo of some tools and we will also analyse one website.

With your registration, you also get a free 3-month subscription to the SEOToolSet® (valued at ~$75)​. These proprietary tools and reports will help you implement and check your website strategy.

Key Learnings

• SEO fundamentals and key concepts
• Web Page Analysis and website anatomy
• Elements of successful SEO Campaigns
• Advanced Search Commands
• Site Architecture and Siloing Concepts
• Elements of successful Google Ad Campaigns
• How To Design A Powerful Landing Page
• ROI: Setting Realistic Expectations
• Measurement & Reporting
• Success stories from Digital Marketing Campaigns
• Free Google Tools That Every Marketer Must Have In Their Tool Box

The full price for this workshop is 330 AUD but since we have converted this to an ONLINE LIVE format, we have reduced the price to $99

We are proud to be hosting this workshop as part of the 2020 NSW Small Business Month festival in partnership with the NSW Government. #NSWSmallBiz20

This course qualifies for 3 hours of professional development under the Australian Marketing Institute’s Certified Practicing Marketer program.

Australian Marketing Institute's members also can take advantage of 10% Discount

About the Presenter:

Sid Lal, MD, Bruce Clay Australia

Sid Lal is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners. He has worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.

Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.

Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.

If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info.

This event will be recorded.