A Digital Business Solutions webinar for small businesses.

Want to know more about who your customers are, and how they behave? This introductory course will show you how to use Google Analytics to uncover actionable data and grow your business online.

Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking.

We’ll dissect all the reports found in your Google Analytics account. You’ll deep dive to understand each of the reports in detail and learn exactly how to use the information they contain to grow your business online.

Learn how to use Google Analytics data, so you can make better product, marketing, and strategy decisions.

Please note this course will not include Google Analytics 4.

Who this workshop is for:

This workshop is ideal for anyone looking for an introduction to Google Analytics in order to grow their business online.

Learning Outcomes

• Use Google Analytics data to improve your product, marketing, and strategy decisions
• Understanding of who your customers are including their demographics, interests and what type of devices they use
• Understanding of what your customers have looked at on your site and what they purchased
• Understanding of when your customer’s first visit was and when they came back
• Know the inner workings of Google Analytics – essentially, what dimensions, metrics,
• segments, filters, and reports mean
• Understanding of how your customers got to your website

About Brian O'Grady

Brian O’Grady is an experienced creative Digital Marketer who has worked across some of Australia’s biggest brands including Woolworths, Dan Murphy's, Freedom Furniture, Accor Hotels and more to boost their search result visibility. He has a proven track record engaging the B2B and B2C consumer markets through effective digital acquisition, conversion and retention strategies.

With both SEO & AdWords experience on both client and agency side, Brian has recently left a well-known global digital agency where he worked for over 6 years to start up his own boutique digital agency (Flarecom Digital Marketing) focusing on businesses that cannot afford a full-time digital marketing manager but still need help with the day-to-day management of their online campaigns.

Brian has also been a guest speaker and presenter at a number of local marketing events as well as a speaker at Fashion Exposed Conference. He publishes his own online internet marketing magazine Better Business magazine which is sent to over 1,200 monthly subscribers worldwide.

A Digital Business Solutions webinar for small businesses.

This webinar is delivered under the Australian Government's Digital Business Solutions Program. By attending you acknowledge agreement with the terms and conditions as outlined here.