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How to MARKET Your Business With Events

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Holistic Business Hub

455 South Rd

Bentleigh, VIC 3204

Australia

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Have you been looking for a unique way to market your business? Opportunity to position yourself as the leading influencer in your industry?

About this Event

***BUSINESS OWNERS***

Have you been looking for a unique way to market your business? An opportunity to create brand awareness and thought leadership, a way to engage, convert and retain clients, make sales and position yourself as the leading influencer in your industry?

Running your own events gives you all this plus the opportunity to create all the marketing material you’ll ever need.

According to a recent study by the Harvard Business Review of the 700 fastest growing growing companies over the last 2 years, companies such as Facebook and SalesForce events drive more business value than any other marketing channel

The workshop looks at:

  • Why most people do events wrong (and what we need to do to get it right)
  • How to get as much traction as possible (including attendance, engagement and sales) with as little effort as possible.
  • All aspects of event marketing (landing pages, social media, ticketing, video, print, email and event the dreaded phone calls)

Plus you’ll add some great strategies to your toolbox to boost your industry influence, gain authority and get RESULTS to grow your business and make a difference.

It's for people who are currently running events or want to start running event and would like to fill their events, have more fun, make more money and make a difference!

EVERY TICKET SOLD MAKES A DIFFERENCE TO THE WORLD

B1G1 GIVING BACK: For every ticket sold we provide a one day course to support a family. Invest in the future of an impoverished woman living in Malawi by providing a one-day business plan and training course. This course will help to impart women who are establishing their own business with relevant financial literacy skills to record transactions, enabling them to support their families and contribute to their livelihood. Your contribution is crucial in ensuring the sustainability and continuity of this project to make positive impacts in women's lives

WHAT YOU WILL LEARN

Unless your business is an event management business, chances are high that you have never organised an event (other than someone’s birthday). If you have tried running an event, you will sympathise with the following scenario: You have had this GREAT IDEA to run an event! But, where do you start?

KEY INGREDIENTS FOR SUCCESS: Understanding the ingredients you need to run successful events is the key. Having these key ingredients in the mix will ensure that you are well prepared for your event success.

PRE EVENT SUCCESS AUDIT: Just like any marketing campaign you must be clear on the purpose of your event. What are you trying to achieve?

ATTRACTING IDEAL AUDIENCE: "Someone", "Everyone", "Anyone" is not a person. Before planning your events you must identify who this event has been created for.

PERFECT EVENT DESCRIPTION: We must think of our event as a stand-alone product that is part of our marketing mix. Just like our website communicates our business vision, mission and intention to our ideal client, our event description must also communicate the details of our event

FLAWLESS EVENT EXECUTION: Failure to plan is a plan to fail. You need to plan the execution of every detail of your events.

PROVEN MARKETING STRATEGY: Ultimately, the success of your event will depend on the success of your marketing efforts. A clear strategy, great preparation, and easy execution are essential.

OUTCOMES YOU CAN EXPECT FROM THE WORKSHOP

  • Understand how to create all the necessary content
  • Learn how to make sure people turn up
  • Find out the secrets to identifying what people want to know
  • Make sure you can anticipate the number of attendees
  • How to run events that people are actually interested in paying to attend
  • How to create an ROI and not lose money
  • Avoiding tech and AV headaches
  • How to ensure that people will buy from me at the event
  • Get clarity around events in my business

DID YOU KNOW?

Rapidly gaining traction and growing in popularity as one of the best ways to market a business is to position the business owner as the expert in his or her field via an event such as a launch, demonstration or workshop. This is a tremendous way to showcase the business, position the business owner as the expert and demonstrate thought leadership. Events present a great opportunity to get to know the business customer base, build trust and ultimately make sales.

ABOUT ANNA OSHEROV

Anna Osherov is an event marketing expert building a global community of Eventologists.

Armed with a Bachelor of Communication from Monash University, expertise in event marketing and 14 years experience working directly with business owners. Anna Osherov, is the CEO and founder of the Holistic Business Hub and an event-marketing expert who works with visionary leaders to teach the art Eventology: How Master Events For Your Business Growth

Known the authority on how to build your business with events, she is regularly invited to share her knowledge on business podcasts and she was recently nominated for the 2019 Telstra Business Award.

Anna was born in Ukraine. If Facebook is anything to go by, Anna spends her whole life either at the gym or at an event.

WHAT PEOPLE ARE SAYING...

"What a night!! I think we have to do a proper recap but suffice it to say it was an enormous success and did everything we wanted and more so thank you so much for generating the interest in until the very last minute and everything else you did to make the event the huge success that it was!"

"Things finally started to fall into place for me as well today. Great day, great company and a great venue. Thanks again Anna Osherov"

"Had such fun at Anna Osherov's workshop today. Not only did I learn a lot, but I am also closer to nailing things down and getting the foundations set. Thanks Anna, and the other awesome women who were there, for creating such a creative and inspiring space."

DON'T HOLD YOURSELF BACK ANY LONGER

Have you ever felt the frustration of knowing YOU HAVE MASSIVE VALUE to give but people aren't listening?

For too long we've been taught that if we keep our heads down and work really hard eventually people will pay attention. What I've found is that to HAVE YOUR MESSAGE HEARD, you must get into the arena, stand up in front of the crowd and POSITION YOURSELF AS A LEADER and an expert.

Today more than ever our lives are cluttered with noise, we are constantly bombarded with messages pulling us in different directions. Now is the time that we must stand up, make ourselves known and make ourselves heard. Join me and together we can create a community of leaders, making a difference ONE SUCCESSFUL EVENT AT A TIME

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Date and Time

Location

Holistic Business Hub

455 South Rd

Bentleigh, VIC 3204

Australia

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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