How to Identify Your Ideal Customer Avatar by Neda [2OW]

PLEASE NOTE: To register for this event you must be a business (0-19 employees)  and provide your ABN. 

This session will be recorded and sent to everyone who has registered. Register now!

Level : Intermediate

Reaching the right audience was the #1 challenge, frustration, or concern of many small business owners!

Sometimes as small business owners we gets so focused on WHAT we’re selling that we forget to think about WHO we’re selling it to.

This is the kiss of death for a marketing campaign, and sometimes even an entire business.

You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers.

That’s why understanding your ideal customer avatar (AKA buyer persona) is so important.

Learning about your customer avatar and who they are and explore a proven methodology for going deeper in your customer research than you’ve ever gone before, will help you to get to know your customers’ fears and deepest desires is vital to build for a compassionate, connected, and profitable business.

In this workshop, you’ll learn;

1. What is an Ideal Customer Avatar is and why do you need it.

2. My Two Method to Consider when Creating Your Ideal Customer Avatar

3. How to Create Your Ideal Customer Avatar

4. Finally, we’re going to walk through examples to inspire you to create your own

5. Free Ideal Customer Avatar Questionnaire

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.

ABOUT PRESENTER

Neda has 20 years of extensive experience in business and entrepreneurship, sales and marketing, growth strategy, operations management, project management, team leadership, asset management in Public-Private Partnership contracts, and customer service.

She built and sold 2 businesses of her own and worked with small, medium, and large businesses in industries. In her business journey, she has had a lot of successes and experienced a lot of mistakes along the way. This is the reason she’s passionate about helping businesses to make sure they don’t repeat the mistakes other leaders and herself made.

Neda helps businesses with:

Marketing and Advertising Strategy (online and off-line)

Facebook, Instagram, and LinkedIn Advertising

Business and Personal Branding

Customer Journey Mapping

Sales and Marketing Funnel

Lead Generation

Creating Offers

Sales and Conversion process

Client Nurture

Business and Leadership Coaching

Squarespace website design and development

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About Digital Solutions - Australian Small Business Advisory Services

The Digital Solutions program is built to help small business owners develop their digital marketing skills, from social media to building a better website, making online sales, creating Google and Facebook Ads, and more. All with the advisory and guidance of experienced industry experts who keep you on the right track and help you learn with step-by-step support and check-ins.

In almost four years we’ve helped over 15,000 small businesses in QLD, WA and NT to become more confident with digital marketing. With generous support and sponsorship from the Australian Government, you can access over $1,000 value in business advisory, training and online resources for only $44.

At this event, we’ll discuss how our program works and how we can help you to build a more resilient business.

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.