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How to harness the power of the Facebook algorithm guaranteeing you results

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Bendigo Bank

180 The Parade

Norwood, SA 5067

Australia

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This workshop will explain how the Facebook algorithm works and how best to use your advertising investment to guarantee positive returns.

About this Event

Note: To be eligible for this workshop you must be from a business within ERA (Eastern Region Alliance Council's).

Would you like to get a guaranteed return for your advertising investment? Are you hammering away with an organic social media content strategy, but just not seeing your efforts equate to sales? Would you like to understand how a topic of conversation ends up with ads following you online.

PRESENTER BIO

Sarah-Jane Picton-King of King Pixel Marketing, is an award winning retail marketer turned Facebook Ads obsessed.

After a decade helping ‘big corporate’ brands grow in the retail sector in marketing leadership positions for Westfield, Myer Centre, Harbour Town and Oxfam, she hit a road block where no matter how much of a traditional marketing budget she had, it seemed impossible to hit the growth targets needed.

So she went on a mission to learn how the ‘digital marketing gurus’ were achieving the huge results she’d seen all over the internet. And soon discovered the power of the mighty Facebook algorithm.

After months of trial and error, she had mastered a funnel methodology for social media ads that consistently gave back $7 for every $1 put in for advertising. And for key campaign periods such as Christmas, had worked out how to achieve huge results above this.

Fast forward to today, she is an expert social media marketer leveraging paid Facebook and Instagram ads, funnel landing pages, eComm websites and lead generation email nurturing for clients in the retail, fashion, hospitality and services sector at King Pixel Digital Marketing.

Totally obsessed with harnessing machine learning and ‘cracking the online marketing funnel’, coupled with a traditional marketing career in brand strategy and marketing psychology, she will share with you the three secrets to achieving huge results harnessing the power of the Facebook algorithm with paid advertising.

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Date and Time

Location

Bendigo Bank

180 The Parade

Norwood, SA 5067

Australia

View Map

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