Video Marketing: Social vs Online Searchable Content
Jamie Andrei will talk through some case studies/results, best practice & practical tips to help get your video marketing moving.
• Maximizing ROI through being searchable (new customers/user, some best practice, virality)
•Being social (rewarding & engaging existing customers/users, paid media)
• Getting the mix right for a balance video marketing strategy to help your content cut through.
About the speaker:
With over +16 years’ experience working across broadcast & digital adverting agencies with the likes of Ch9, TEDx, Danone, Jacob’s Creek, Austrade, Finder.com.au, Collette Dinnigan, AWS, Gary Vaynerchuck through to filming through flying drones through the Middle East, Aussie Start Ups & 360 VR video.
Jamie brings a wealth of insights , practical experience, creative, commerce & strategy to the table.
His content has been seen on Sunrise Ch7, New York Magazine, Daily Mail, Business Insider, Right This Minute (USA), The Living Room, through to Sky UK.
Case Studies/Latest Work:
Video that produced $700k worth ROI:
Myer's Spring Fashion Launch: https://www.facebook.com/myer/videos/1081211005249456/
360 Video of the new Maserati Levante SUV: https://www.facebook.com/mccarrollsmaserati/videos/1242609419106088/
Cost: $10 Donation (please donate and register your attendance at: https://www.meetup.com/Online-Marketing-Sydney/events/233934224/)
This months charity (Picked by the speaker): https://www.beyondblue.org.au/
Beyondblue provides information and support to help everyone in Australia achieve their best possible mental health, whatever their age and wherever they live.
(All profits from this Online Marketing Meetup event will be donated to charity as a lump sum. No individual receipts will be issued.)
Knowledge level: Intermediate & Advanced (CMO’s, Marketing Directors, Marketing Managers)
Duration: 45 min + 15 for Q&A
Arrive: 6 pm (18:00)
Presentation - starts: 6.15pm
Saxons Training Facilities
10 Barrack Street, Sydney
(Near Wynyard or Martin Place train stations)