Free

How to Forward Plan Your Own Annual Marketing Calendar for 2018 - City of C...

Event Information

Share this event

Date and Time

Location

Location

Canning River Eco Education Centre (CREEC)

Corner Kent Street & Queens Park Road

Wilson

Perth, WA 6107

Australia

View Map

Friends Who Are Going
Event description

Description

How to Forward Plan Your Own Annual Marketing Calendar for 2018

Let's work up an annual calendar to future-proof the peaks and troughs.

You will stop wishing you had put some extra marketing in place and avoid the stress of "late night/last minute" marketing when you are busy. (Because when you are quiet it is usually too late!)

And it is so simple to achieve!

A marketing calendar is a tool that helps you stay on track towards your sales/business goals. With some thought you can take the stress out of organising your sales and marketing activities by preparing a process to drip-feed it throughout the coming year.

This is the one thing that makes a huge difference to your stress levels in frantically busy times and smooths out the quiet times for you too.

In this workshop we will cover:

  • How to work out how much time you actually have available to plan

  • How to smooth out the peaks and troughs of sales and marketing in your business

  • Together we will discuss the uses of each calendar and then you can create only the calendars that most suit your business. eg:Incorporating the calendar/s that work for you, we will plot and draft up your marketing for the year ahead and your loose dated action plan to make it happen

    • An event/promotional calendar

    • A merchandising/sales calendar

    • A content marketing calendar

    • An editorial calendar

    • A media calendar

    • A social media calendar

Bring with you:

  • Any dates you are already planning to work with for 2018

  • Your 2017 diary if it helps you think about what to repeat/improve in 2018


Expert Guidance From

Sherryn McBride

Sherryn McBride partners with entrepreneurial businesses looking to get more noticed, remembered and referred to through their marketing and customer service activities. A freelance marketing consultant, copywriter and industry trainer, Sherryn’s knowledge is drawn from 28 years experience managing state branches for national/multinational corporations and consultancies, in areas from market research, mining equipment and electrical consumer goods, to philanthropic marketing, arts administration and community partnership brokering.

Named one of 20 entrepreneurial women in the AIM’s Management Today Magazine, she was featured in the West Australian Business News, is a published “Success Story” on the SBDC’s website, and was included in the West Australian Newspaper’s SME Pathways Magazine.

City of canning small business development program suppored by

Share with friends

Date and Time

Location

Canning River Eco Education Centre (CREEC)

Corner Kent Street & Queens Park Road

Wilson

Perth, WA 6107

Australia

View Map

Save This Event

Event Saved