$220

How to differentiate your practice and boost profitability

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6th Floor, 140 Creek Street

Brisbane, QLD 4000

Australia

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Positioning, differentiation, branding and value propositions for lawyers and law practices

The Queensland legal profession is getting the message about the need to differentiate – but I am noticing complacency and ‘bluff’ everywhere. Genuine differentiation is one of the toughest challenges for todays firms.

In this course, you’ll learn how to uncover your firm’s true differentiators so that you can give clients a reason to choose you over your competitors. You will develop messages defining exactly where you fit in the marketplace. And you will learn how to develop messages that overcome key objections and persuade prospects to buy your services.

This course will help practices and principals:

  • understand the need to truly differentiate
  • overcome doubts about the 'risks' of narrowing your offering
  • craft their positioning strategy
  • Develop persuasive value propositions and messages
  • develop effective sub-brands and personal brands
  • leverage their better positioning to power price and charge more

3 CPD points - including points in the core area of practice management / business skills.

This will be a genuine workshop, limited to 15 places.

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6th Floor, 140 Creek Street

Brisbane, QLD 4000

Australia

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