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How to develop more effective CALD & Indigenous audience communications

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State Administration Centre, Level 1

200 Victoria Square

Adelaide, SA 5000

Australia

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Event description
Etcom presents the CALD audience landscape. Hear how the market is changing and how your campaigns can effectively reach CALD audiences.

About this Event

Etcom, a communications agency that specialises in connecting brands with Australia’s diverse and growing multicultural audience will present the CALD Audience landscape.

Hear how the market is changing and how your campaigns can effectively reach CALD audiences.

With 21% of the Australian population speaking a language other than English at home this is a session you can’t miss.

Key topics will cover:

• Key CALD audiences in SA

• CALD media landscape in SA

• Key trends in CALD media

• Growth of Chinese social media

• Other emerging CALD audience communications platforms

• Government case studies and best practice

Please note this session is only open to SA Government Marketing and Communications Staff and contracted users of the Master Media Scheme.

More about Etcom -

Etcom is a Multicultural Communication Specialist Agency, and part of the WPP AUNZ Network. Consisting of 42 years of industry knowledge with some of Australia's biggest brands and Government.

Specialising in in-house expertise (media, PR, language development) and full service agency capabilities.

Etcom works as an extension of their clients team, providing multicultural expertise - direct to clients, and works in partnership with Wavemaker Adelaide.

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Date and Time

Location

State Administration Centre, Level 1

200 Victoria Square

Adelaide, SA 5000

Australia

View Map

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