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How to create "real" experiences

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Work-Shop Sydney

Cleveland Street

Redfern, NSW 2016

Australia

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The experience economy is here!

7 out of 10 of us are now spending more on 'experiences' over 'things'. We look for experiences that feel authentic, are immersive and leave us with a story.

But what makes an experience feel 'real' vs commercial? How do we immerse customers and users in experiences? and how have successful startups used experiences as a way of building their brand and community?

Join us on the 18th of October for a night of mingling with some of Sydney’s most dynamic entrepreneurs, creatives and the rest of us. Its a chance to soak up knowledge and stories from three of Sydney's leading experience providers, get your boogie on, whilst sipping and nibbling on hand crafted drinks and morsels and enjoying some live art.

ABOUT THE SPEAKERS

  • Chester Garcia, Co-Founder of Work-Shop, will be sharing his story on establishing creative spaces for all people to unleash their inner artesian, crafter, grapher and dancer. Now having grown to 7 fixed locations with 78,000+ students through the door, the Work-Shop has somehow maintained its communal and local appeal despite its growing popularity.
  • Steve Thomas, Co-Founder of Maniax, tells the story of bringing Australia's first Axe Throwing experience to life, how they have built a passionate following and community without dipping into paid marketing.
  • Annie Tsai, Creative at Handpicked Wines, is an artist, designer and marketer and will be sharing the story behind Handpicked Wines rebranding and their move to go beyond just making and selling wine by creating immersive wine experiences within their new Urban Cellar Door.

THE IMPORTANT STUFF...

  • Grab your ticket beforehand
  • Drinks will be provided by our friends at Handpicked Wines and Young Henrys
  • Learn more about Mashay at www.mashay.cool



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Date and Time

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Work-Shop Sydney

Cleveland Street

Redfern, NSW 2016

Australia

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