Free

How to Create Marketing Campaigns with Instagram - City of Canning

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Canning River Eco Education Centre (CREEC)

Corner Kent Street & Queens Park Road

Wilson

Perth, WA 6107

Australia

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Description

Instagram works best with a subtle but targeted selling and well-thought-out story development.

Use a creative approach to generate leads and traffic to your point of sale.

In this workshop you will learn how to:

  • Design a Campaign story arc

  • Brainstorm ideas to help your story stay on point

  • Create product set-ups and layouts that appear ‘organic’

  • Write great copy (captions) which encourage those click-throughs

  • Include influencers effortlessly in your story

  • Increase your visibility through ‘brand alignment’

  • Make your Paid Promotions more effective

Pre-requisites:

  • Fully charged laptop, phone and/or tablet

  • Existing brand account on Instagram (ie Facebook Page not a personal Profile)

  • Have connected your Facebook Page and Instagram accounts

  • Phone/tablet charger

  • Please note this workshop is not suitable for beginners


Expert Guidance From

Mel Anastas

Mel Anastas is one of two Company Directors at Do Re Media. Her specialist areas with DRM lie in “digital strategy and community-building for brands” through great content production, with an array of skills that include photography, video production and website development.

Mel is currently working as the Digital Content Strategist for a number of large-scale community events, art galleries, local bands, small businesses and community groups, and also delivers Community Workshops and Digital Auditing for local government.

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Date and Time

Location

Canning River Eco Education Centre (CREEC)

Corner Kent Street & Queens Park Road

Wilson

Perth, WA 6107

Australia

View Map

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