$700 – $1,400

How to build and scale your start-up with Mike Knapp, Cofounder at Shoes of...

Event Information

Share this event

Date and Time

Location

Location

Barangaroo Reserve

Barangaroo Avenue

Barangaroo, NSW 2000

Australia

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description

Description

EXCLUSIVE FACE-TO-FACE WORKSHOP LIMITED TO 12 PARTICIPANTS

Do you ask yourself:

  • How do I know if my business idea is going to work?
  • Are there tactics to win lots of customers at low cost?
  • How do I engage and get the most out of software engineers, cofounders and employees?
  • What's the best way to manufacture my product and how do I get into major retailers?
  • How and when should I raise capital?


Course overview

Everything required to launch a successful startup in two days. Using Shoes of Prey as a case study, Mike workshops strategies to validate an idea, build a product, work with developers, recruit initial customers, raise seed capital, secure partnerships, scale and more. You will workshop your idea or business and zero in on the important factors that will deliver results.

You will develop:

  • A clear mission statement and elevator pitch to inspire customers, investors and team members.
  • A marketing plan and a brand framework centered around who your customer is and why they care about your product.
  • A plan for conducting user research, designing your first low- fidelity prototype and using feedback to continually iterate and improve your product.
  • A basic cash flow model, including pricing strategies for your product and an appropriate budget for initial employees.
  • An understanding of what makes a startup really difficult and how to avoid some of the common pitfalls.

This workshop is suitable for:

  • Early stage entrepreneurs who want to want to super charge their strategy in two days.
  • First time entrepreneurs who have an idea and want to develop a business plan.
  • Future entrepreneurs who what to learn what it takes to launch a sucessful startup.


About the instructor

Mike Knapp is the co-founder of Shoes of Prey - the ‘design your own shoe’ company that raised $25.5m from investors such as Khosla Ventures, Greycroft Partners and Nordstrom. Mike headed up the software engineering team and also spent 3 years in China overseeing the construction of the company’s multi-million dollar shoe factory. Today Shoes of Prey continues to operate from their headquarters in Los Angeles. Prior to Shoes of Prey Mike was a software engineer at Google and, prior to that, a lawyer. He’s currently in the early stages of his new startup idea - Mottle - a social network for interesting conversations.


Module 1: Evaluating your idea and the reasons your company should exist

  • Is entrepreneurship right for you?
  • Is this the best idea you could be working on?
  • What is your ‘why’?
  • Business model design
  • How to conduct basic competitor analysis.
  • Story: How Shoes of Prey got started, and lessons from the early days
  • Exercise: Develop a mission statement and elevator pitch, and deliver it to the group.

Module 2: Branding

  • What is branding, and why is it important?
  • Who is your customer?
  • How to create your brand promise
  • Exercise 1: Develop your mood board
  • Exercise 2: Fictional brand scenario. How does this translate into a decision framework?

Module 3: Product design, prototyping and user testing

  • What makes a good product; how are they designed?
  • Why you should prototype early and often.
  • What are your core assumptions?
  • How to build a low-fidelity prototype.
  • Practical tips for conducting low cost user research.
  • Giving and receiving feedback. Why entrepreneurs are terrible listeners, and what to do about it.
  • Exercise: Build a simple prototype and have your product evaluated by the group. Distill the top 2 learnings.

DAY 2

Module 4: Project management - software and physical

  • An overview of the communication difficulties faced in an early startup
  • Do you even need to develop software in the beginning?
  • How good projects are managed

Software management 101:

  • Building a detailed ‘spec’
  • Lean vs waterfall methodology
  • How to recruit technical talent if you’re not technical yourself
  • Managing developers to ensure you get a quality product

Physical product management 101:

  • Getting products made in China
  • Communication with suppliers
  • Quality control
  • Exercise: Write a product development plan

Module 5: Launch marketing

  • Reviewing various marketing options available to you
  • Identifying your ‘initial attack demographic’
  • Getting your first 100 users
  • Low-fidelity launch ideas
  • How to build relationships with press; writing press releases that ‘pop’
  • Tracking the effectiveness of your marketing spend
  • Exercise: generate a high level launch plan / calendar, as well as 10 unique ideas to make the launch a success.

Module 6: The hard stuff

  • Negotiating 101 (Story: How Shoes of Prey got stocked in Nordstrom, and picked up $3m of investment at the same time).
  • An overview of how to raise capital, including how to write a great pitch deck
  • Basic accounting principles for a successful startup.
  • Margins • Cashflow • How to manage expenses
  • Hiring, firing and management. Why these things are really difficult, and how you can tackle them.
  • How to manage your company during early years.
  • How to stay focused
  • Target setting
  • Performance reviews, etc
  • Work / life balance; protecting your other relationships
  • Exercise: Create a basic cash flow plan.


Workshop logistics:

Each weekend workshop is limited to twelve participants, enabling us to focus on your business. Mike delivers the course in person, weaving in real-life examples from his time co- founding Shoes of Prey and his experience at Google. This course contains a lot of discussion, as well as individual and group exercises. During the weekend you will have the opportunity to develop a very clear roadmap for how to build and scale your startup. The workshop is held in an awesome boardroom in the Sydney CBD. It runs between 9am – 5.30pm on Saturday and Sunday and lunch, morning and afternoon tea is provided.

NOTE: Tickets are limited to 12 and will sell out. Register to reserve your place. Please contact rebekah@zambesi.com for further information.

Share with friends

Date and Time

Location

Barangaroo Reserve

Barangaroo Avenue

Barangaroo, NSW 2000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved