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How to Build Amazing Brand Partnerships

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Henley Club

Level 1

8 Rankins Lane

Melbourne, VIC 3000

Australia

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What is one of the most powerful tools to growing your business?

Having lots of followers on Instagram, building great email marketing, writing a solid business plan or spending your marketing budget on advertising might seem like the most effective way to grow.

But, there is a marketing strategy up to 30 x less expensive than other digital advertising, that is used by successful brands all over the world.

Collaborations and partnerships.

Many of Australia’s fastest-growing startups are launching into the year with great collaborations, including our friends at Kester Black, Mi Goals and Airly. And for good reason – establishing mutually beneficial partnerships with likeminded businesses is an effective way to get your name, brand, product or service in front of a whole new audience, whilst helping another business do the same.

Behind every collaboration and partnership however, lies a series of fundamental understandings and negotiations between the two parties. Factors like brand values, lead strategy, bargaining power, price sensitives and customer acquisition need to be discussed, and will set the basis for a successful business relationship.

On Wednesday February 21st, 12.30-2pm at Henley Club, come and enjoy a lunch and learn with Jess Ruhfus, founder of Collabosaurus, and Demetrio Zema, founder of Law Squared as they navigate you through the fundamental principles of partnerships and collaborations.

Understanding the risks and common mistakes, the “dos” and the “don’ts” of collaborations and partnerships might just be what takes your startup to the next level!


Speakers:

Jess Ruhfus, Founder of Collabosaurus

Jess is the Founder of Collabosaurus, a match-making platform for businesses that helps brands tap into relevant audiences in new locations, source and negotiate mutually beneficial collaborations quickly, and implement effective marketing on a budget. Collabosaurus is based on the vision and belief that brand partnerships are a proven and incredibly effective way to grow your business, and a meaningful, valuable and relevant way to reach your ideal clients.

Demetrio Zema, Founder of Law Squared

Demetrio Zema is the founder of Law Squared, a new gen law firm dubbed “Australia’s most innovative Law Firm” by the Huffington Post. Law Squared takes an entrepreneurial approach to working with startups and high growth businesses, across their Melbourne, Sydney and Brisbane offices. The Law Squared vision is to practice law in a more meaningful way and change the way in which lawyers engage with clients, focusing on collaboration over competition and being proactive, not reactive, and partnering with their clients to act as a sounding board in day-to-day business decisions on legal and non-legal matters.




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Location

Henley Club

Level 1

8 Rankins Lane

Melbourne, VIC 3000

Australia

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