How to be an effective content marketer

Fresh off the back of the success of our Sydney event, which attracted over 250 marketers, we’re bringing ‘How to be an effective content marketer’ to Melbourne in May!

We’re predicting it to be sell-out event just like Sydney, so register today to avoid disappointment.

It's the phrase on every marketer's lips in 2014 - content marketing!

Lauded by online marketing experts and brands alike, this new approach to online marketing focuses on developing and delivering targeted, informative and engaging content to online audiences in the hopes of building relationships and ultimately driving profitable business outcomes.

While the benefits of content marketing are widely proclaimed, practical knowledge of the ways in which online content can be effectively utilised to drive business success is less well known- as evidenced by recent research into Australian content marketing.

Understand how to be an effective content marketer

In this half day seminar presented by WARC, TrinityP3 and King Content, attendees will gain:

• A practical understanding what content marketing is and how it works.
• Insights into global content marketing trends and adoption.
• Advice on getting organisational buy-in and integrating content marketing within your overall marketing objectives.
• Instruction and advice on how to become an effective content marketer through strategy development, social media integration and agile data analysis.

Agenda highlights

The Content Revolution

Presenter: Ed Pank, Managing Director, Warc Asia Pacific

Ed Pank will present key themes and case studies from Warc’s Content Revolution Trends Report. The presentation will cover key trends in content marketing with a focus on how brands are using digital content formats.

Key themes include:

• Why content marketing matters and what is fuelling the interest
• How to drive content discovery
• Social and real-time: how brands are responding to the news agenda
• The rise of video: how brands are moving beyond ‘viral’ strategies

Marketer Panel: Overcoming the Challenges of Content Marketing

With the recent explosion of interest in content marketing, many marketers are rushing to embark on projects without adequately preparing for the very real challenges that content marketing poses.

From organisational buy-in and resourcing issues through to technology roadblocks, the average marketer faces a number of challenges when establishing an effective content marketing approach.

Featuring a number of brand marketers who have established successful content marketing processes, this panel will discuss the challenges associated with content marketing and share strategies to overcome them.

Emcee: Ed Pank

Featured panellists:

• Todd Wheatland, Head of Strategy, King Content
• Anton Buchner, Senior Consultant, TrinityP3
• Brad Smith, Digital Content Marketing Manager, SEEK
• Venessa Paech, Senior Manager - Content & Community, REA Group
• Chris Ho, Head of Digital Content, NAB

Managing Content Marketing for Successful Outcomes

Presenter: Darren Woolley, Founder and Managing Director, TrinityP3

While most marketers intend to embrace the benefits of content marketing, many are struggling with issues including strategy development and integration, process management, and structure. Much has been discussed regarding the need to think like a publisher, but in fact it requires a more fundamental approach to the development and implementation of a successful content marketing strategy.

In this presentation, Darren Woolley, founder and Managing Director of TrinityP3, will outline the issues and the requirements to set up a content marketing strategy for success.

Content marketing as culture shift: Developing an effective organisational approach

Presenter: Todd Wheatland, Head of Strategy, King Content

The most effective and successful content marketing occurs when organisations embrace content marketing as a process, rather than a project.

In this keynote, Todd Wheatland, an award-winning content marketer and social media expert, will share his experience developing effective content marketing models for multi-national organisations and offer a best practices guide for developing an organisational approach to content marketing.

Key themes include:

• The importance of organisational buy-in for content marketing
• Resourcing for content marketing success
• Defining your brand values and story
• Activating employees to become content stars

All proceeds will be donated to the Royal Childrens Hospital Good Friday Appeal.